The FreeFrom Food Awards Ireland have delightedly announced they are open to entry, with an early bird discount running until Tuesday 8th June. Normal entries will remain open until Tuesday 6th July, with judging commencing in August.
The FreeFrom Food Awards are Ireland’s only awards dedicated to the freefrom sector and are open to entrants from across the 32 counties. These awards not only encourage the ongoing growth and innovation in the sector, but also demonstrate the quality in this area, which is a huge bonus for those consumers who must shop in the freefrom aisles.
“Restrictions allowing, we are looking forward to our usual live judging sessions, all fully socially distanced, this August,” says John Burke, founder of the FreeFrom Food Awards Ireland. “This is our sixth year and we are excited to see new products come before our ever discerning judges. The market continues to grow and to innovate and this is always tangible when you see what’s on the table come judging day.”
Judges are assembled from various backgrounds, from chefs to consumers, to dietitians to parents of freefrom children.
“We’re very proud to have such loyal and well-seasoned judges who give great consideration to what should win each category,” Burke says.
Debates are often passionate with different freefrom aspects taken into account. The technical difficulty of creating a freefrom product is taken into account, along with taste, quality and innovation. This ensures that consumers have guidance as to what is the best on the shelf in the freefrom aisles.
FreeFrom Food Awards Ireland has been established independently by John Burke, coeliac businessman. The FreeFrom Food Awards, were started in the UK in 2007, being the only industry awards for FreeFrom foods, by FoodsMatter and FreeFrom Foods Matter. Having been a judge at the UK FreeFrom Awards for over 7 years, John adapted the awards format for an Irish setting, which are taking place for the sixth year, with a live Awards Presentation night in October, government restrictions allowing.
Keep up to date with all Free From Food Award information over on www.fffa.ie
Slán go fóill,
Danny
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