• Danny Joyce

Mash Direct Launch NEW Skinny Fries to Add to their Potato-Based Range

We all know chips are the ultimate comfort food and a popular takeaway choice in Ireland, so Mash Direct the award-winning ‘field to fork’ vegetable accompaniments brand have launched their latest potato-based product to add to it's innovative range in the form of Skinny Fries!

Made with Mash Direct’s signature farm fresh potatoes, the Skinny Fries are prepared immediately after harvesting to ensure freshness, flavour and to retain the natural texture and nutritional benefits of the produce!


The Skinny Fries product offers Mash Direct’s famous home-grown potatoes thinly cut, coated in a light crispy batter and fried for a perfect texture. Oven-cooked in just 15-20 minutes from chilled, the product is gluten-free and also boasts three green traffic lights for being low in saturated fat, salt and sugar, and is full of natural veggie goodness.


Mash Direct’s Skinny Fries are the perfect mid-week meal or perfect as part of a ‘Fakeaway’ meal at home at the weekend without feeling all the guilt! Mash Direct’s Skinny Fries are the perfect accompaniment for sausages, fish, or simply on their own!


Lance Hamilton, Chief Commercial Officer at Mash Direct said ‘it’s always exciting to launch a new iteration of our fabulous home-grown potatoes, especially when it’s a classic such as Skinny Fries.

We are always innovating to meet consumer demand, and offering our consumers quick and convenient solutions to satisfy the family at mealtimes’


Like the rest of Mash Direct’s innovative vegetable accompaniments range, their Skinny Fries are 100% Gluten-Free and free from artificial colourings and flavourings.


Mash Direct’s 250g pack of Skinny Fries contains 2 servings and are available to purchase from selected retailers at an RRP €2.49.

Visit mashdirect.com for more information.


Slán go fóill,

Danny