To kick off 2024, Tesco Ireland has launched Clubcard Unpacked 2023 - which allows Clubcard members to get a personalised look at their shopping habits, as well as see how much they’ve saved in the past year. What’s more, with the help of this new data, Tesco has now also been able to reveal the top shopped items of 2023 and solve some of the nation’s age-old questions that have been heavily debated amongst families, friends, colleagues, and even strangers – Barry’s or Lyons? Chef or Heinz? Tayto or King?
TEA-riffic News for Barry’s
In 2023, Tesco Ireland customers sipped their way through over 2.3 million boxes of tea bags. Although the perfect ‘cuppa’ traditionally brings families and friends together and solves all of life’s problems, heated discussions can ensue when the question is posed – Barry’s or Lyons? Tesco can now reveal that Barry’s came out on top as the nation’s favourite tea last year, with over half of the country (56%) purchasing Barry’s tea bags during their shop, compared to 44% reaching for Lyons. Only three counties had a slight preference for Lyons (Donegal, Louth and Monaghan), while Cork has been revealed as Barry’s biggest fan, with 80% of the county choosing it over Lyons (20%) as their brew of choice.
Top of the Shops
Milk was top of the shops last year, ranking #1 , #2 , #3 and #5 in the top five list of most purchased items in 2023. However, milk’s clean sweep was ripe for the taking, with Tesco’s Ripe & Ready Avocado stealing the fourth top spot – a surprise item that knocked Irish favourites such as Brennan’s Sliced Pan and Coca Cola Zero Sugar off the top 5 list.
Most purchased items in 2023:
1. Tesco Fresh Milk (2 Litre)
2. Tesco Full Fat Milk (3 Litre)
3. Tesco Fresh Milk (1 Litre)
4. Tesco Ripe & Ready Avocado
5. Tesco Low Fat Milk (2 Litre)
Chips and Dips
It won’t come as a shock that the Irish public overwhelmingly chose to add Tayto to their baskets over King (96% vs. 4%), but we are firmly a crisp-lovingly nation, having chomped our way through over 11.7 million bags of Cheese & Onion and Salt & Vinegar Crisps in 2023! However, Cheese & Onion wins overall, with two thirds (67%) choosing the classic flavour compared to one third (33%) going for the tangy Salt & Vinegar.
For saucy accompaniments, which can be quite the bone of contention in many households, almost three quarters of the nation (70%) purchased Heinz Tomato Ketchup vs. Chef Tomato Ketchup (30%). Wicklow seems to have the biggest affinity for Heinz, with 76% of the county choosing it over Chef (24%) to sauce up their meals.
The new Clubcard Unpacked video will be available to all Clubcard members through the Clubcard section of the Tesco Ireland app and will include a look at people’s top three most shopped items, favourite aisle, most-visited store, and most-loved Reward Partners. Fans of the Tesco Meal Deal will also find their top shopped combination and compare it to the nation’s favourite which was revealed as the Tesco Chicken Tikka Wrap 186G, Walkers Cheese & Onion Crisps 32.5G and Coca-Cola Zero Sugar 330ml.
What’s more, Clubcard Unpacked will reveal the number of Clubcard points each individual shopper has earned and how – whether it was through shopping products with lowered prices thanks to Clubcard Prices, filling up with fuel at Certa service stations, or simply by chatting on their Tesco Mobile. Shoppers who haven’t spent the points they earned in the past year will also be shown how they can get the most value from them. This includes exchanging points into vouchers for money off their groceries or using them on Clubcard Reward Partners experiences for three times their value, which could cover a meal at Milano or a trip to Dublin Zoo.
Clubcard members who are keen to dive into their results to see how much they’ve saved and find out how their shopping habits stack up against the nation’s, will be able to view their Clubcard Unpacked through the Tesco Ireland app or online through their Clubcard account in Tesco.ie now, along with being able to share their top shopped items with friends, families and followers on socials.
Slán go fóill.