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  • Writer's pictureDanny Joyce | Editor

ATTITUDE® Baby Leaves & Little Leaves launch into Irish pharmacies & health food stores

ATTITUDE® is a new sustainable personal care brand focused on creating innovative natural baby and children’s products all while taking care of the planet. ATTITUDE® has now launched into Irish pharmacies and health stores nationwide.

With Irish children’s gentle skin in mind, particularly as they are more prone to skin conditions like Eczema, Psoriasis and general sensitivities, Attitude’s products are dermatologically-tested and take all of the worries out of skincare for your little ones needs.

Crafted with natural, dermatologically-tested and EWG VERIFIED™ ingredients, the entire line of ATTITUDE® products adhere to the highest quality and eco-conscious standards. They are 100% vegan, certified by PETA (People for the Ethical Treatment of Animals) and ECOLOGO. They’re also exempt from potentially harmful substances according to the Environmental Working Group (EWG).

Baby Leaves

Baby Leaves is a beautifully gentle range of bath and body essentials for babies that is dermatologically-tested and made from plant and mineral-based ingredients.

With products suitable for newborns and young babies (0-2 years), the Baby Leaves range uses natural ingredients like Blueberry Leaf and consists of a natural zinc nappy cream, a 2-in-1 foaming wash, a 2-in-1 shampoo & body wash, a body lotion and a bubble bath. The Natural Zinc Nappy Cream uses mineral-based ingredients like zinc to create a physical, impermeable barrier over your child’s delicate skin to block moisture and prevent skin irritation.

This range contains products which are unscented along with products infused with pear nectar to nourish and protect all types of delicate baby skin.

Little Leaves

Little Leaves are gentle children’s products suitable for children aged 2-12 containing ingredients like soothing Blueberry Leaf extract and detoxifying Moringa Seed extract that are rich in vitamins and minerals that are known for their remarkable calming and protective properties for children's soft skin. This range is dermatologically tested and consists of a hair detangler, a 2-in-1 shampoo & body wash and foaming hand washes designed to make hand-washing fun for children during current Covid-19 times.

Enriched with irresistible scents, Little Leaves makes bath time a treat with delightful notes of vanilla and pear or watermelon and coco.


ATTITUDE® products are available now from pharmacies, health stores and online.

For more information on ATTITUDE® products visit

Slán go fóill,



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