• Danny Joyce

Cadbury Creme Egg Returns with a New ''How Do You NOT Eat Yours'' Competition

To the delight of chocolate fans across Ireland, Cadbury Creme Eggs have returned to shelves nationwide in all their gooey glory (€0.90c RRP).


The irresistible eggs will be available for a limited time only, and shoppers are warned to keep an eye out for prize-winning Cadbury Creme Eggs half dipped in delicious white chocolate before taking a bite. Once again, the unique treats have been hidden beneath the unassuming wrapper of a classic Creme Egg and can score chocoholics up to €2,500.

This year’s ‘How Do You Not Eat Yours’ competition puts people’s temptation to the ultimate test, because to claim the cash prize, fans need to keep their winning egg intact, resisting every urge to tuck into their favourite sweet treat. Winning just became a little less lucky! Each winning Creme Egg has been handmade by Cadbury’s expert team before being individually hidden in major retailers across the country, and the specific locations are being kept so secret, that even Cadbury don’t know where they are, so there is only one way to find them. Cadbury Brand Manager, Maighréad Lynch said: “The Cadbury Creme Egg has been long adored by the nation, and we’re delighted to see their return to the store shelves. Last year we celebrated our Golden Goobilee with our golden egg so this year, we want to continue that buzz in true Creme Egg fashion. We’ve flipped our iconic ‘How Do you Eat Yours?’ tagline on its head, challenging our fans to resist the temptation of the nation’s favourite gooey chocolate egg in order to collect their prize. Not only that, but our expert chocolatiers have also taken the care to individually hand-dip these absolutely delicious half white and half milk chocolate Creme Eggs. ‘’

If you’re lucky (or unlucky) enough to find one of the winning half-and-half Cadbury Creme Eggs, here are the four steps to claim the prize: • Step 1. Unwrap a Creme Egg to see if you have a half-and-half egg • Step 2. If you have a winning egg, resist the urge to take a bite • Step 3. Call the phone number (during office hours only) that is printed on the ticket under the foil on the winning egg to find out how to claim your prize. Keep this ticket as we will require it to validate your claim • Step 4: When you call, you will be asked to answer a series of verification questions including the unique code on the ticket, the retailer it was purchased from, plus the date and location of purchase The in-store promotion will run from 26/12/21 and 17/04/22.


Ts and Cs Prizes: a total of 5 x €2,500, 5 x €1,000 and 20 x €100 half milk chocolate half white winning chocolate eggs could be won. Prizes to be claimed by 5pm on 17/06/2022. Proof of winning ticket is required. A picture of you not eating your winning egg may be required via email. See cadbury.ie/terms-and-conditions for full T&Cs and details.


Slán go fóill,

Danny