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  • Writer's pictureDanny Joyce | Editor

Cleanse, protect and restore with Klorane’s brand new Dry Shampoo with Oat & CeramideLike

French pharmacy brand Klorane has introduced the first vegan dry shampoo enriched with Oat and CeramideLike in Ireland, which cleanses, protects and restores hair and scalp without leaving residue.


Since 1971, Klorane dry shampoos have been helping restore hair’s volume and lightness between washes. Famed for their gentle yet results-driven formulations that leave zero white residue, it’s no surprise 1 bottle is sold every 9 seconds globally!


Klorane’s new formula, with 99% natural-origin ingredients, contains 100% natural-origin powders that are both absorbent and easy to wash out, with no residue or “cardboard,” effect, for a result that leaves hair feeling clean. The roots are lifted, hair is soft, shiny, bouncy and light.

For the first time, customers can also enjoy the larger 250ml (RRP: €19.50) size as well of the smaller 150ml (€14.50) size of this much-loved hero product so they can keep hair fresher for longer!


This innovative dry shampoo is made from organically farmed oat hydrates which soothes the scalp. Chosen for its exceptional softening properties, oat provides a high-quality active ingredient extract. Grown in the south-west of France using certified organic farming methods, Klorane produce with the utmost respect for the planet and environment.


This brand new formula has been awarded a B-rating by Pierre Fabre’s Green Impact Index, which is how Klorane measures its socio-environmental impact of the product. With its packaging containing 100% recyclable aluminium and plastic, a biodegradable formula containing 99% natural origin ingredients and fair trade raw-materials, and being made in a factory certified for the environment, Klorane is making styling sustainability easy with its commitment to sustainable innovation to benefit nature and mankind.

CeramideLike, protects the hair fibre and is an active ingredient that acts as an intercellular ‘cement’ which is mimetic of ceramides naturally present in the hair bulb to protect the hair. 100% natural origin, made from cereals and sugar cane, it helps to repair the hair fibre and to protect the scalp and hair.


Cleanses

Gently cleanses hair, absorbs oil and odour while revitalizing hair for 12 hours.


Protects

Protects hair & scalp with protective CeramideLike .


Styles

Adds volume and texture without any residue. Lightweight formula. 100% invisible finish.


Speaking about this exciting new launch, Klorane’s Training & Scientific Communications Manager Melanie Black said:

Our Iconic dry shampoo just became even better more absorbent and by also protecting the scalp and health of our hair. The addition of the Ceramide LIKE ingredients is fantastic with a protective and strengthening effect on our hair fibres which makes our hair look healthy and strong”.


Available from selected Dunnes Stores nationwide.


Slán go fóill.

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