Currys gears up for Dublin Comic Con as ‘Official Gaming Partner’

Currys, Ireland’s leading tech retailer, is thrilled to announce its partnership with Dublin Comic Con as the Official Gaming Partner for the 2025 summer edition of Ireland’s biggest pop culture and fandom celebration. Taking place on August 9th & 10th at the Convention Centre Dublin, this year’s event is expected to welcome over 20,000 attendees.

Currys is bringing the heat with an exciting and immersive gaming presence spread across multiple zones of the venue:

• Currys PC Tower Activation – A striking visual and interactive experience awaits attendees in the main foyer, showcasing the best in PC gaming tech.

• Currys Gaming Floor – Taking over all of Floor 2, this dedicated area will highlight the latest in gaming hardware, experiences, and innovations from Currys.

• Interactive Game Activation – Located in the Gaming Hall, visitors will have the chance to participate in fun challenges and win exclusive Currys prizes.

Adding to the excitement, Currys Gaming Ambassador Chris O’Gara, better known as ‘The Gara Show’, will take to the main stage to host an interactive panel alongside a lineup of popular content creators. Together, they’ll dive into the latest in gaming culture, community dynamics, and fan engagement, all while bringing plenty of energy and laughs to the crowd. Attendees can also look forward to exclusive giveaways and top tech prizes, making this a must-see highlight of the weekend.

Pictured is Online Gaming Personality ‘JollyHolly’ at the announcement

Currys’ expert Gaming Staff will also be on-site across all activations, ready to answer questions, provide demos, and help fans find the perfect gear for their gaming needs.

“We’re incredibly excited to be part of Dublin Comic Con this summer,” said Jaimie Cantwell, Head of Brand and Marketing at Currys Ireland. “It’s the perfect opportunity to connect with fans and gamers across Ireland, showcase cutting-edge gaming technology, and celebrate the vibrant culture that defines Comic Con.”

“We’re thrilled to welcome Currys as the official Gaming Floor Partner of DCC. said Karl Walsh, co-founder of Dublin Comic Con. “Gaming has been a core part of DCC since the very beginning, and partnering with Ireland’s leading tech and gaming retailer allows us to deliver an even bigger and better experience for our attendees!”

Follow Currys on social media (Instagram and TikTok) for live updates, sneak peeks, and behind-the-scenes content during Dublin Comic Con 2025.

This partnership was supported by Feenix Group, an Irish youth marketing agency that is redefining gaming activations. Known for setting trends rather than following them, Feenix brings genuine passion, deep expertise, and a commitment to innovation in the gaming space. Visit feenixgroup.com for more information.

Slán go fóill.