Heinz launch ‘Ridiculously Late, Ridiculously Good’ range of Pasta Sauces
Perfection takes time, over a century in fact. And for all the Irish pasta lovers out there, Heinz has finally extended its tomato expertise by announcing its new, award-winning Pasta Sauce varieties, available in seven delicious, high-quality, ready to use recipes.
Made it Italy and using the same great tasting, quality, tomatoes that Heinz lovers have come to expect, the new
Heinz Pasta Sauce range includes:
Tomato Sauce for Bolognese (vegan)
Sundried Cherry Tomato & Basil (vegan)
Tomato & Chilli (vegan)
Tomato, Mushroom & Bell Pepper (vegan)
Tomato & Lentil Ragu (vegan)
Mediterranean Veggies & Chunky Tomatoes (vegan)
Tomato, Grana Padano & Mascarpone (not suitable for vegans or vegetarians)
Straight from the fields of Italy to the jars, each pasta sauce has been made using Heinz’s sun-ripened tomatoes, with 100% natural ingredients and absolutely no added sugar, providing 1 of your 5 a day.
Elaine McCague, Head of Heinz Ireland (Interim), said: “While it might have taken us over 150 years to enter the pasta sauce world, all good things take time, and ridiculously good things take even longer."
“We know that time pressures are ever increasing across Irish households, so our new range has been created to help provide pasta lovers with delicious restaurant-quality dishes in just a matter of minutes. Perfect for your very own ‘vine’- dining experience at home, with a good bowl of comforting pasta and an even better sauce.”
Discussing Heinz’s tomato know-how, Elaine continues: “When it comes to tomatoes, it just has to be Heinz. Ever since our founder Henry J. Heinz first grew the seeds for the tomatoes that would become a staple in Heinz products across the world – from our iconic Heinz Tomato Ketchup to our new Heinz Pasta Sauces – we’ve been truly in love with our tomatoes."
“As he said, “To improve the quality of a food product on the shelf, you must improve the quality of the produce in the ground”, which is why we’ve combined our unrivalled tomato expertise with natural ingredients, creating probably the best pasta sauce you’ve ever tasted, even if we are 150 years late. But we hope you’ll all agree that it’s been well worth the wait.”
The launch of the Pasta Sauces range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world.
The new Heinz Pasta Sauces range is available now across Tesco, Dunnes and SuperValu stores throughout Ireland, with an RRP of €2.99 for 350g jars and €3.79 for 500g jars.
In need of some recipe inspo? To mark Heinz’s new Pasta Sauce range now being available throughout Ireland, Heinz has teamed up with chefs, cookbook authors and true foodies, Lili Forberg (@liliforberg) and Gina Daly (@thedailydish) to create their own flavour-packed dishes using Heinz’s new Pasta Sauce range.
Slán go fóill.