Huel Becomes Ireland’s No.1 Complete Nutrition Drink in Just One Year

Huel, the delicious ready-to-drink nutritionally complete meal in a bottle, is proud to announce a major milestone. One year after launching in Ireland, Huel has officially become the No.1 complete nutrition drink in the country.*

With its simple, powerful mission to make nutrition easy, affordable, and sustainable, Huel has quickly earned a place in the daily lives of busy, Irish consumers. The brand’s rapid rise reflects a growing appetite for nutritious, on-the-go options that don’t compromise on taste, health, or values.

Huel (short for Human + Fuel) is a nutritionally complete meal – every bottle delivers a perfectly balanced mix of 26 essential vitamins and minerals, high-quality protein, essential fats, carbs, fibre, and phytonutrients – all made from plant-based, sustainable ingredients like oats, peas, flaxseed, coconut, and sunflower. It’s naturally lactose-free and gluten-free, making it accessible to a wide range of dietary needs.

Each 400-calorie bottle offers slow-release complex carbohydrates to keep you energised and feeling full – ideal for a busy lifestyle.

Huel Ready-to-drink has a deliciously smooth texture, and it currently comes in five satisfying flavours:

·      Chocolate

·      Vanilla

·      Berry

·      Banana

·      Iced Coffee Caramel

Whether you’re rushing out the door, between meetings, or on a road trip, Huel is the smarter alternative to skipping meals or reaching for fast food. No prep, no mess – just shake, open, and go.

*Data Sources: Symphony EYC, Dunnhumby, Talysis. Based on sales in the MAT (52-week) period ending 15 Jun 2025 compared to the MAT (52-week) period ending 16 Jun 2024 for all measured stores in the Republic of Ireland.

Huel isn’t just food – it’s a movement towards a more balanced, convenient, and sustainable way of eating. Huel is available nationwide and online.

Retail price €4.50

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