Insomnia Teams Up with SAMBAZON to Bring You the Açaí Bowl Everyone’s Been Talking About

SAMBAZON, the world’s leading organic and Fairtrade açaí brand, has partnered with Insomnia Coffee to bring authentic açaí bowls to 16 selected locations across Ireland including Waterford, Sligo, and stores across Dublin. 

The launch reflects the rapid rise of açaí across Ireland. Despite its relatively small population, Ireland has quickly become one of SAMBAZON’s strongest markets in Europe, with demand for the Amazonian fruit growing fast among consumers looking for vibrant, organic, and dairy-free options. 

For Insomnia Coffee customers, the new bowls offer a fresh addition to the café menu, perfect for those looking for something refreshing and delicious. Options available are:  

• Totally Bananas €8.55: Organic açaí topped with gluten free granola, sliced bananas, almond butter, chia seeds, and coconut  

• Berrylicious €8.95: Organic açaí topped with gluten free granola, blueberries, strawberries, almond butter, chia seeds, and coconut 

• All in one €9.55: Organic açaí topped with gluten free granola, sliced bananas, blueberries, strawberries, almond butter, chia seeds, and coconut 

Served ready to enjoy and topped with colourful ingredients, the bowls offer a convenient, plant-based option that fits seamlessly into on-the-go lifestyles, the bowls are as Instagram-worthy as they are satisfying. 

Speaking about the partnership, Mari Laidlaw, Managing Director of SAMBAZON Europe, said: “Ireland has become one of the most exciting markets for açaí in Europe, with approximatively 100% year on year growth. More and more people are discovering and falling in love with the açaí berry every day. Partnering with Insomnia Coffee allows us to bring authentic açaí bowls directly to café counters around the country, making it easier than ever for people to enjoy the bowl everyone’s been talking about.”  

Harry O’ Kelly, CEO, Insomnia Coffee (L) Mari Laidlaw, Managing Director of SAMBAZON Europe (R)

Harry O’ Kelly, CEO, Insomnia Coffee, said: “Being at the heart of Ireland’s coffee culture, we’re delighted to welcome SAMBAZON as a permanent partner and bring authentic açaí bowls to our cafés. With growing demand for vibrant, plant-based options, açaí was a natural addition to our menu. It’s a fresh, convenient way for customers to enjoy the café experience - whether it’s a quick breakfast, a lunch break, or a relaxed weekend treat”.

Already a staple on café menus from Los Angeles to Lisbon, açaí bowls have quickly become one of the most talked-about food trends in recent years, reflecting growing consumer interest in vibrant, responsibly sourced options. SAMBAZON meets this demand with certified organic and Fair Trade açaí, ethically sourced and carefully produced for consistent quality and taste, while naturally containing antioxidants and omega fatty acids 3, 6, and 9. 

Insomnia Coffee is set to become a go-to destination for anyone in Ireland looking to try it for themselves and add it to their daily routine. 

Slán go fóill.