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  • Writer's pictureDanny Joyce | Editor

Ladbrokes partners with leading European Entertainment Giants AEG, The O2, and Club NME for “Ladbrokes LIVE”

Ladbrokes furthers it's ambition in the world of entertainment with the launch of Ladbrokes LIVE, a digital entertainment platform that will reward thousands of fans with free access to the best live shows, powered by exciting new strategic partnerships with O2, AEG Presents and NME.

The Ladbrokes LIVE interactive entertainment platform will welcome both existing customers and new audiences into the Ladbrokes ‘World of Play’ giving them the chance to win free access to thousands of tickets to the best sporting events, live music and comedy shows, and more, through its new digital hub, LadbrokesLive.co.uk


The Ladbrokes LIVE launch represents a unique opportunity for the brand to partner with, the world’s most popular live entertainment, leisure and retail destination, AEG Presents, a promoter and producer some of the world’s leading music festivals and concerts.

The Ladbrokes LIVE tour bus marked the start of its nationwide tour at this weekend’s Leopardstown Dublin Racing Festival offering fans the chance to experience all the unique benefits of this exciting new entertainment platform.

Head of PR at Ladbrokes, Nicola McGeady says: “We’re embarking on an exciting new era for Ladbrokes connecting thousands of fans with free access to artists and talent through the Ladbrokes LIVE platform. This digital hub will see some of the biggest and most iconic brands in the entertainment industry come together and this means we will be able to reward our audiences with the chance to attend some of the most exciting live shows  in Ireland and the UK for free.”


Georgina Iceton from AEG Global Partnerships added: “We are pleased to welcome Ladbrokes as a brand partner, and its customers to our world-famous concerts and and best-in-class festivals with AEG Presents. Through the partnership we have created unique live experiences for fans which will bring an exciting new dimension of entertainment not just for Ladbrokes customers, but all our visitors”.


Fans must be eighteen and over to register for the digital hub to access exclusive offers, and there is no betting involved.


See LadbrokesLive.co.uk for more details.


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