• Danny Joyce | Editor

Mash Direct launch NEW Peri Peri Fries

Mash Direct the award-winning field to fork vegetable accompaniments brand have added some spice to their range in the shape of Peri Peri Fries. Ensuring a sensory sensation like no other this delicious new product is sure to give consumers taste buds a boost!.

Tapping into the market trend for spicy foods, the new product combines flavours of the Levant region of Western Asia with spices like Piri Piri, zaatar and sumac to provide an explosion of flavour to spice up any mealtime. Peri Peri fries are also perfect for sharing platters keeping it casual again at last with family and friends, dipping sharing and exploring taste combinations and textures giving us that much missed connection and love through food that we have all missed.

Made with Mash Direct’s signature farm fresh potatoes, the Peri Peri Fries are prepared immediately after harvesting to ensure freshness, flavour and to retain the natural texture and nutritional benefits of the produce!

The Peri Peri Fries product offers Mash Direct’s famous home-grown potatoes thinly cut and coated in delicious spices and fried for a perfect texture. Oven-cooked in just 15-20 minutes from chilled, the product is gluten-free.

Lance Hamilton, Chief Commercial Officer at Mash Direct said ‘We listen to our customers and one thing that was loud and clear is that consumers are looking for spicier more flavoursome products so this is how we respond. We are always innovating to meet consumer demand and offering our consumers quick and convenient solutions to satisfy their family at mealtimes or to entertain with friends”.

Like the rest of Mash Direct’s innovative vegetable accompaniments range, their Peri Peri Fries are 100% Gluten-Free and free from artificial colourings and flavourings.

Mash Direct’s 250g pack of Skinny Fries contains 2 servings and are available to purchase from selected retailers from week commencing 12th September at an RRP of €2.50.


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