National Collagen Day: INGENIOUS Leads the Longevity Conversation Beyond Skin Deep

As National Collagen Day approaches on 24th September, INGENIOUS Collagen is leading a shift in how we think about collagen, from physical appearance to long-term health.

While collagen has traditionally been associated with beauty and skin, it’s increasingly understood to play a much more fundamental role in the ageing process, affecting not just how we look, but how we move, recover, and maintain overall health. Mobility, joint health, flexibility, recovery and overall physical resilience all depend on the body’s collagen matrix. It’s time to view collagen not as a cosmetic trend, but as a structural cornerstone of longevity.

And the public is catching on. Around 70% of consumers in the UK and US say they’ve purchased more in the healthy-ageing category over the past year than in prior years, reflecting a growing shift towards proactive, preventative wellness. This evolving mindset is placing evidence-based supplements like collagen at the centre of daily health routines, not for appearance alone, but for preserving long-term function and vitality.

Collagen is the most abundant protein in the human body, forming the scaffolding for skin, joints, tendons, cartilage, bones and connective tissues. From our early 30's, collagen production begins to decline, leading not only to visible signs of ageing, but also to deeper physical changes, reduced mobility, joint stiffness, slower recovery and increased injury risk. Over time, this decline can compromise the body’s structural integrity and accelerate biological ageing from within.

INGENIOUS Collagen+ is uniquely formulated to address this loss at its source. It contains Hydrolysed Marine Collagen Peptides with an ultra-low molecular weight of less than 2,000 Daltons, allowing for superior absorption. Unlike powders or drinks, INGENIOUS uses a patented capsule delivery system that protects active ingredients from stomach acid and delivers them directly to the small intestine, where 99% of nutrient uptake occurs. This ensures consistency, precision and maximum efficacy.

The formulation goes beyond collagen alone. It includes a Hyaluronic Acid Complex that can help keep joints well-lubricated and hydrated, which is essential for reducing stiffness and supporting smooth movement. Natural Astaxanthin, a powerful antioxidant, fights oxidative stress, a major cause of inflammation and tissue damage that speeds up ageing. Together, these ingredients provide a focused, science-backed approach to support healthy joints, improve mobility and maintain musculoskeletal strength for lasting wellbeing as we age.

Longevity science increasingly highlights mobility as one of the most important indicators of healthspan, the number of years lived in good health. The ability to move freely, stay active and remain physically independent is closely linked to better mental wellbeing, lower risk of chronic disease and even increased life expectancy. By supporting collagen regeneration and protecting connective tissues, INGENIOUS Collagen+ helps preserve the physical foundations of ageing well, far beyond skin-deep beauty.

This National Collagen Day, INGENIOUS invites a new kind of conversation, one focused on movement, strength and long-term wellbeing. Because supporting your body’s foundation is the smartest investment in ageing well.

INGENIOUS Collagen+ is available on ingeniouslife.com - pricing starts from €30

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