top of page
  • Writer's pictureDanny Joyce | Editor

Petmania's Operation TransPAWmation leads the way for healthier pets

Ireland’s Pet Experts Petmania have launched their eighth annual health and wellbeing campaign which aims to help pet owners across the country provide the best care for their four-legged friends.

Pet-owners and customers who sign up to ‘Operation TransPAWmation’, can avail of personalised advice on their pet’s health and wellbeing as well as numerous talks and events taking place during February and March in stores nationwide.

Irish pet-owners are keen to do their very best for their pets, with the majority of dog-owners understanding how important exercise and fresh air is for their canine pals. Recent research by Petmania showed that 26% of dog-owners take their dog for a walk at least once a day, while 53% take them more frequently than that. However, with the research also revealing that 71% of pet parents give their dogs treats at least once a day and 46% admit to never brushing their dog’s teeth, it’s important to continue to educate in best practice when it comes to ensuring our pets’ lives are the healthiest and happiest that they can be.

This year’s Operation TransPAWmation campaign is set to see its biggest year yet and coincides with the Irish owned pet retailer’s mission to provide a one-stop health and wellness destination for pets nationwide. In recent months Petmania has opened two new state-of-the-art store experiences to Ireland to both Athlone and Galway, with plans to expand to even more areas and bring new and improved service offerings to pet owners across the nation.

Originally focused on preventing obesity, #PetmaniaOT has now evolved and in 2024 will put an increased focus on overall health and wellbeing, leading the way to happier, healthier pets.

While the prevention of excessive weight gain is still vital, Petmania will this year help pet owners identify small changes that can have big changes to their pet’s overall health, with emphasis on grooming, everyday healthcare, diet & nutrition and training, exercise & play.

Pet owners and their dogs and cats are invited to visit any Petmania store during the months of February and March and avail of a free one-to-one with their pet care experts. They will also offer weight and Body Condition Score (BCS) checks for dogs and cats, and host walk-in microchipping events at all stores.

The Petmania OT Roadshow will take place at two confirmed locations in March – Saturday, 2nd March in Athlone and Saturday, 9th March in Waterford. These events will be full day events for dog and cat owners and will include advice, giveaways and demonstrations from some of Petmania’s top pet care experts, including Vet Bobby Ortiz.

The Roadshows will feature:

• Grooming demos with top groomer Michelle Walsh

• Canine First Aid with trained experts Michelle Walsh and Tara Murphy

• Dog Training talk with Dawn Greer

• Using CBD for your pets with Hemp Heros

• A focus on how supplements can support your pet’s every day health• Pet nutrition for good health with Vet Bobby Ortiz

• Dental care for good pet health with Vet Bobby Ortiz

Pet owners can subscribe to the Petmania OT programme and get personalised advice on their pet’s health and wellbeing via as well as visiting their local Petmania store where qualified pet care advisors are waiting to take customers through a personalised plan.

The OT programme is an extension of Petmania’s mission to make healthcare accessible to pet-owners across Ireland. Not only has the retailer launched an extensive healthcare department in their new stores in Athlone and Galway, to assist in supporting local pets’ everyday health and wellness, they have also launched a new partnership with An Post Pet Insurance.

Both Athlone and Waterford now offer a range of dog training classes, led by champion dog trainer Dawn Greer, while the store continues to offer monthly puppy care classes and regular microchipping services. For more information, customers can visit or visit their nearest Petmania store.

Slán go fóill.


Post: Blog2_Post
bottom of page