Subway® Study Finds Almost Three Quarters Of Irish People Are Set For The Biggest Summer In Years
Whether it’s living it up at a music festival or relaxing poolside in a scorching destination, the Irish public are planning to GO BIG with 68% feeling more excited for this summer than any other in recent years, according to new research from Subway®.
Conducted in celebration of Subway’s summer menu including Footlong Subs jam-packed with flavour like the Chicken & Bacon, Spicy Italian and Tuna as well as delicious new snacking options including Margherita and Pepperoni Slices and Steak Loaded Nachos**, the research found that 31% of the Irish public are planning for a big summer, spending their savings splashing out on fun activities over the coming months.
Ireland’s summer bucket list includes going on holidays abroad (72%), heading off on adventurous hikes (28%) and attending one of the many popular sporting events held this summer (26%).
As music festivals make their grand return to Irish shores, 39% will attend at least two festivals or concerts over the coming months. Outdoor live experiences continue to reign supreme over virtual adventures, as just 9% say they have attended a Metaverse event.
91% of 18 – 24-year-olds feel like they missed out on vital life moments with friends and family due to the pandemic, including holidays abroad (74%), birthday celebrations (45%), going to nightclubs (44%) and key milestones such as graduation days (14%) and the annual Debs ball (10%). Making up for lost time, 64% are likely to try a new hobby or activity this summer, taking advantage of the warm weather and long evenings.
Outdoor activities such as sea swimming (34%) and camping (28%) rank highest as new activities to try this summer, while a quarter (26%) will take chill out time practicing mindfulness and meditation and caring for plants (25%).
Many will also get creative this summer, testing their skills at photography (22%) and painting (19%) while 3% plan to make a podcast of their own. Almost half (45%) choose to use their phone less and live in the present during the summer months, but despite this, 29% admit it is important to them to share their summer experiences on social media.
8 in 10 opt to dine alfresco during the summer, making the most of the weather and when choosing the ultimate summer dish, the Irish public look for a meal full of flavour (61%) which is value for money (48%) and fills them up, so they have energy to take on their plans for the day (39%).
Subway®’s summer menu will tick all the nation’s boxes, helping the nation to GO BIG with Summer Footlong Subs jam-packed with flavours including Chicken & Bacon, Spicy Italian and Tuna. Lunch time at Subway can now be complete with NEW Margherita and Pepperoni Slices, made with half a toasted 6” Sub and topped with Subway’s rich signature marinara sauce and melted mozzarella and cheddar cheese, toasted to perfection.
To add some spice to summertime, why not choose the NEW Steak Loaded Nachos** exclusively available via mobile order or from Just Eat, Uber Eats and Deliveroo. As the perfect cool down treat, finish with delicious Ben & Jerry’s ice cream* available in Subway stores as well as third-party delivery partners.
Angie Gosal, Head of Marketing UK & Ireland at Subway commented: “Our research shows that Irish people are ready to GO BIG this summer, from music festivals and sporting events, to picnics in the park. No matter what your plans are this summer, Subway is on hand with tasty Subs that are packed full of summer flavours and made fresh in front of you, as well as a new snacking range. We look forward to welcoming our guests into store over the coming months, refueling them ahead of a summer full of fun!”
Guests can order in-store, order ahead and collect in-store via the Subway app or order using third-party delivery services such as Just Eat, Uber Eats and Deliveroo**.
To find your nearest open Subway store, visit www.subway.com/en-ie/
*Ben & Jerry’s Ice Cream available in select stores only
**Steak Loaded Nachos available exclusively online via mobile order or from Just Eat, Uber Eats and Deliveroo
Slán go fóill.