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  • Writer's pictureDanny Joyce | Editor

TikTok sensation Grandad Billy introduces Dapper Stick™

The nation’s beloved TikTok Grandad, Grandad Billy proudly introduces The Smooth Company’s latest innovation - Dapper Stick™, a limited-edition grooming essential designed to tame unruly hair in seconds! Whether it’s the hair on your head, a beard or a moustache, Dapper Stick™ can help!

Following the unprecedented success of the award-winning Smooth Stick™, the Dapper Stick™ boasts a specially formulated transparent blend that tames hair without leaving it greasy or hard. Enriched with the goodness of Aloe Vera, Vitamin E, and Biotin, this grooming marvel not only tames but also nourishes, hydrates, and strengthens hair.

Áine Kennedy, The Smooth Company Founder successfully developed The Smooth Stick™ in 2022, becoming a fan favourite and internet sensation as she documented her small business journey online and racked up over 90 million views on TikTok. The company has grown from Áine packing orders in an upstairs bedroom with her Grandad Billy to becoming an internationally recognised brand in less than 18 months.

Áine said today: “After the success of the Smooth Stick™, we are SO excited to introduce the Dapper Stick™ which is perfect for hair but also moustaches & beards, and what better way to present our new product than to have the nation’s beloved and dapper Grandad Billy front and centre”.

Dapper Stick™ has had an amazing reception online with launch videos reaching 194.2k views on Instagram and 462.7k views on TikTok, as well as Instagram Reels & Tik Tok views for Dapper Stick™ specific content at a substantial 813.7K views!

TikTok Grandad’s united recently as Grandad Frank (7.4 million followers) showed his support from the U.K by posting on Instagram and TikTok (50.3k views) using the Dapper Stick™. This was followed by lots of happy customer videos posted on TikTok, see the most recent viral video here.

The Smooth Company is delighted to recognise its growing popularity in the U.K as Sarah Jossel, Beauty Director and Columnist for The Sunday Times Style recently showed her love for the brand describing the Smooth Stick™ as ‘one of the few viral TikTok tools that actually work in real life’.

Key Features of Dapper Stick™:

• Transparent formula for non-greasy, non-hard results

• Enriched with Aloe Vera, Vitamin E, and Biotin for nourishment

• Limited-edition scent for a personalized touch

• Suitable for use on hair, moustaches, and beards

The Smooth Company’s product range includes the Smooth Stick™ (RRP €16.99), Smooth Styling Gift Set (RRP €46.99), Smooth Stick™ Taming Trio (RRP €49.99), Dapper Stick™ (RRP €16.99) and the most recent Mane Master Curved Smoothing Hairbrush (RRP €29.99).

For more information or to purchase, see


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