Toblerone Launches New Truffles for the Christmas Season
Toblerone, the famously triangular chocolate, has expanded its iconic range with the addition of new Toblerone Truffles. The sweet new addition comes in a quirky diamond shape, reinforcing that indulgence is truly never square.
The premium product features individually wrapped diamond-shaped truffles made with Toblerone chocolate around a velvety centre with tiny pieces of crunchy honey & almond nougat.
Toblerone Truffles allow consumers to experience indulgence from every angle. This exciting new product will bring shoppers the iconic high quality of a classic Toblerone product in the form of deliciously different bitesize truffles, perfect for gifting.
Toblerone Truffles aim to recruit younger adult shoppers who have shown an appetite for a slice of indulgence within the premium chocolate segment and in turn help grocers grow the Toblerone premium gifting offering with Christmas being the perfect time of year for shoppers to "trade up" and treat themselves and their loved ones.
The new Truffle gift box (180g) is deliciously different, with each truffle offering a deceptively angular outer shell of iconic Toblerone chocolate before revealing an indulgent smooth and nougatty centre, meaning it is well-positioned to give a decadent touch to the festive season this year. Packed in a gold & red box, it delivers the iconic quality of classic Toblerone products consumers know and love.
Maighread Lynch, Brand Manager for Toblerone at Mondelçz, says: "Toblerone Truffles have arrived, and we are delighted to help brand fans celebrate those special moments, whether treating yourself or your loved ones."
"Toblerone Truffles are the perfect seasonal gift for those who enjoy a slice of indulgence within the premium chocolate segment," she continues.
The Toblerone Truffle will be available in retailers nationwide from October 2023. The 180g pack RRP is €9
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