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  • Writer's pictureDanny Joyce | Editor

Tony’s Chocolonely launches larger-than-life ethical Easter Egg

Tony's Chocolonely, the company on a mission to make all chocolate production 100% slave-free, is introducing their new larger-than-life ethical egg to the Irish market. The never-before-seen chunky egg comes in two of Tony's most beloved flavours and will retail at €12.

That's not all – Tony's classic Easter favourites are all making a return from snackable mini–Egg Boxes and sharing Easter Pouches, giving conscious choco lovers the perfect way to feast this Easter season, one bite at a time!


Commenting on the launch Nicola Matthews, Head of Marketing for UKI Tony’s Chocolonely, described the mission behind the product: "Tony’s Chocolonely strives to transform the chocolate industry and make 100% slave-free the norm, all while making delicious chocolate for chocolate lovers across the globe. We are thrilled to bring our new Chunky Easter Egg to Ireland to prove that deliciousness and responsible sourcing can coexist in every bite of our chocolate... especially at key periods like Easter when we are set to indulge in chocolate treats!"


“Tony’s exists to put an end to 1.56 million children working in illegal circumstances on cocoa farms across West Africa. We proudly pay the Living Income Reference Price for our cocoa and pay over 75% more than other major chocolate brands to ensure all cocoa farmers are paid a fair wage, alleviating poverty in these communities and in doing so dramatically reducing child labour in the supply chain."


Now, let’s dive into Tony’s long-awaited Easter Collection!

Chunky Egg

Introducing Tony’s brand-new larger-than-life Easter egg! This chunky ethical delight comes in two of Tony’s most popular flavours: milk and milk caramel sea salt. Each egg includes five different littl’ eggs, perfect for sharing or keeping. Tony's Chocolonely has created the perfect egg for the conscious consumer in your life, a crazy big Easter egg that pays cocoa farmers a fair wage. The Chunky Egg retails at €12.

Egg-stra Special Egg Box

Why put all your eggs in one basket when you can put them in a carton? Tony's classic Easter favourites are back! The egg box each includes 7 flavours un-egg-ually divided over 12 eggs. This unequal division of flavours not only celebrates a wide variety of much-loved tasty Tony’s, but also highlights the inequality that exists today in the chocolate industry. The Egg-stra Special Egg Box retails at €4.59.

Easter Pouches

And because sometimes, 12 eggs are just not enough, Tony's Chocolonely invites you to keep the Easter feast going with their Easter Pouches. Packed with tasty chocolate eggs, the pouches come in two sizes, and feature various flavours such as milk caramel sea salt, milk hazelnut, and dark milk pretzel toffee. Perfect for a choco-filled celebration! Retailing at prices from €4.59 - €5.59.


Tony’s Chocolonely is proudly committed to achieving 100% slave-free chocolate, adhering to the Living Income Reference Price for all cocoa purchases, and maintaining a fully traceable supply chain. All of their Easter range comes in packaging that is 100% recyclable.


All Tony’s Easter products are available now at Tesco, selected Supervalu & Centra stores (ROI and NI), Brown Thomas, Fallon & Byrne, and other independent retailers. So, pick up the Easter range in your next shop and indulge in tasty, ethical choco that contributes to a 100% slave-free industry!


Please note that all prices are recommended retail prices (RPP) and may vary depending on the retailer across the Republic of Ireland. For further information on stockists visit tonyschocolonely.com


Slán go fóill.

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