New data analysis from Rotogrinders reveals a dramatic spike in accommodation prices during The Masters, with visitors paying significantly more compared to the weeks before and after the iconic golf tournament. The study analysed over 1,000 accommodation listings across Augusta and surrounding areas, comparing 5-night stays for two adults during Masters week (April 8–13, 2026) with equivalent dates before and after the event. Key Findings Booking.com Average 5-night stay: