Masters 2026: Accommodation Costs In Augusta Skyrocket
- Danny Joyce | Editor
- 19 hours ago
- 2 min read
New data analysis from Rotogrinders reveals a dramatic spike in accommodation prices during The Masters, with visitors paying significantly more compared to the weeks before and after the iconic golf tournament.
The study analysed over 1,000 accommodation listings across Augusta and surrounding areas, comparing 5-night stays for two adults during Masters week (April 8–13, 2026) with equivalent dates before and after the event.
Key Findings
Average 5-night stay: $5,643
+150.4% vs week before
+537.7% vs week after
Airbnb
Average 5-night stay: $7,844
+23.0% vs week before
+175.9% vs week after
Combined Average (Booking + Airbnb)
Average 5-night stay: $6,744
+56.3% vs week before
+261.8% vs week after
Extreme Price Examples
As demand peaks during Masters week:
Most expensive Airbnb:
$55,715 for a 3-bedroom home within walking distance of Augusta National Golf Club
Cheapest Airbnb:
$428 for a 1-bedroom unit located 8 miles away
Premium listings:
At least 45 Airbnb properties exceed $15,000 for a 5-night stay
Most expensive Booking.com listing:
$10,687 for a king room in a 3-star inn
Cheapest Booking.com listing:
$765 for a king room located 7 miles from the course
Price Comparison Snapshot
Period | Booking Avg | Airbnb Avg | Combined Avg |
Week Before (Apr 1–6) | $2,253 | $6,378 | $4,316 |
Masters Week (Apr 8–13) | $5,643 | $7,844 | $6,744 |
Week After (Apr 15–20) | $885 | $2,843 | $1,864 |
Demand Drives Premium Pricing
The findings highlight the global pull of The Masters, where limited accommodation supply meets a surge in international demand — resulting in some of the highest short-term rental price increases in global sport.
Properties closest to Augusta National Golf Club command the steepest premiums, while even budget options see sharp increases compared to off-peak periods.
Methodology
1,061 listings analysed across Airbnb and Booking.com
Location: Augusta and surrounding areas
Dates compared:
Masters week: April 8–13, 2026
Week before: April 1–6, 2026
Week after: April 15–20, 2026
Search criteria: 5-night stay for 2 adults
About Rotogrinders
Rotogrinders is a leading platform for fantasy sports insights, data analysis, and industry trends, delivering in-depth research across major sporting events.
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