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  • Writer's pictureDanny Joyce | Editor

Cleeve's Irish Confectionery Rebrand and enhance Recipe Formula, elevating the Chocolate Experience

Cleeve’s are thrilled to unveil a comprehensive rebranding initiative and an exciting formula upgrade across their Cleeve’s chocolate bar range. Cleeve's, a cherished name in Irish confectionery, has been a trusted favourite since its inception in 1882 when the Cleeve's brothers established the business in Limerick. For over a century, the brand has delighted confectionery enthusiasts with its rich tradition and commitment to crafting delightful milk chocolate confections, toffees, and caramels, all while using the finest Irish dairy ingredients, in honour of its founders.

This latest transformation at Cleeve's is driven by an exciting recipe upgrade that sets a new standard for indulgence. The chocolate bars, a beloved favourite among loyal customers, will now feature a minimum of 30% cocoa solids, a significant increase that will elevate the quality and chocolate tasting experience. Furthermore, Cleeve’s chocolate is now produced without the use of palm oil or vegetable oil, contributing to its purity and excellence.

Accompanying this recipe enhancement is a fresh packaging design that balances contemporary elegance with timeless vintage charm. The new design pays homage to Cleeve’s storied heritage while embracing a fresh visual identity that resonates with today's consumers. Bold gold typography and branding evoke nostalgia while maintaining a modern appeal.

The "New Recipe Chocolate Bars" will be wrapped in vibrant, colour-coded flow pack foil packaging, that have been designed to preserve the chocolates' freshness and the packaging has been revamped to be fully recyclable, aligning with Cleeve’s commitment to sustainability.

The revamped Cleeve's chocolate bars retail at €1.20 and are available in a convenient 34g format, providing the perfect portion for a delicious treat. This new range includes classic flavours that have been favourites for generations, including:

Macaroon: A delightful blend of smooth chocolate and irresistible coconut essence.

Mint Crisp: The perfect fusion of refreshing mint and delicate chocolate crispness.

Sea Salt Caramel Crisp: A harmonious combination of sweet caramel, savoury sea salt, and crunchy chocolate.

Macaroon and Mint Crisp will also be available in sharing size 90g pack format at €2.30.

Cleeve’s are also delighted to introduce a thrilling new addition to their range - the Cleeve’s Popping Candy Chocolate Bar. This delightful treat combines the creamy goodness of Irish chocolate with the sizzling fun of popping candy, making it an ideal treat for younger consumers. Priced at an affordable RRP of just 50c, it's a burst of popping candy magic in every bite, wrapped in vintage inspired flow pack packaging.

Available in a convenient 20g format, it's perfect for on-the-go snacking and is sure to put a smile on the faces of both kids and the young at heart.

Available in all good confectionery stockists now.

Slán go fóill.


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