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  • Writer's pictureDanny Joyce | Editor

Dunnes Stores Launches FLOW by Helen Steele

Make way for a new collection from Helen Steele with all you need to be at one with nature’s flow this spring and beyond. Inspired by the connective flow of energy through the body and mind, FLOW will feature high-quality and affordable activewear, swimwear, outerwear and statement pieces that fans of this exclusive collab have come to expect.


When we move, the body is in flow with the mind and they work together in unity. FLOW is the theme of my new collection with calming blue and restorative green prints. Something new to help your wardrobe flow through spring.” – Helen x


The FLOW concept manifests in swirling prints in communicative colours to help balance and uplift. Think waves of energy in sea and sky blue with hints of calming lilac and green. This defining print flows across woven parkas with matching shorts, sweaters and leggings plus a brand-new long-sleeve swimsuit for your wild swimming escapades (€30). FLOW also preps you for a spring spent outside with new a cosy picnic blanket (€50) an oversized tote (€25) and an adorable dog coat for your adventure sidekick (€12).

A collection meant for everyone, muted tones also feature from deep navy and stone to a signature black. Get excited for a new woven parachute midi-skirt (€20) with a matching lightweight jacket (€30) in black. Flare leggings make an appearance as this year’s key activewear trend. FLOW’s offering is a black staple for everyone featuring that super-flattering crossover waistband we are all obsessed with (€25). The spotlight is also on lime green this season and Helen Steele is serving with a ribbed, round-neck swimsuit that defines dopamine-dressing (€25). Wear these gorgeous pieces on their own or all together –  you choose how you flow.


You’ll find FLOW by Helen Steele in selected Dunnes Stores and at dunnesstores.com from mid-late March 2023.


Slán go fóill.

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