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The baking upgrade every Home Baker will want this Autumn for less than €50
Home baking remains one of Ireland's most popular pastimes, whether it's a weekend sourdough project, batch-baking for the week ahead, or getting the kids involved in the kitchen. ALDI is making it more accessible with the launch of its Classic Stand Mixer, priced at just €49.99, available in stores nationwide from September 13th while stocks last. Designed with the home baker in mind, the Classic Stand Mixer takes the effort out of everyday baking. It features eight speed se

Danny Joyce | Editor
Sep 3


New research by Lidl shows Irish Shoppers are swapping Big Brands for accessible Fitness Gear
New research from leading supermarket retailer, Lidl Ireland, has shown a trend for ditching big brands for better value, quality alternatives as the nation embraces exercise and movement like never before. With research from Sport Ireland showing that more adults in Ireland (2.12 million people) participated in regular sport and exercise in 2025 than in previous years, new Lidl Plus research has revealed that shoppers are turning to more affordable and accessible exercise ge

Danny Joyce | Editor
Sep 2


Keep your four-legged friends’ cosy this Autumn with ALDI’s Dog Bomber Jacket from €9.99
Dog streetwear is having a moment, as ALDI gets ahead of the trend and introduces its new Winter Pet collection this season. The bomber jacket, a wardrobe staple for humans for decades, is fast becoming the pup equivalent of a wardrobe essential. Add in the rise of "matching moments," where owners and dogs coordinate in complementary tones rather than identical costumes, and it is little wonder dog fashion is being treated as seriously as our own. Available in stores nationw

Danny Joyce | Editor
Sep 1


Lidl renames Bray store THE KATIE TAYLOR LIDL STORE, inviting fans to get ‘In Katie’s Corner’
Lidl Ireland has officially renamed its Bray Boghall Road store ‘The Katie Taylor Lidl Store’ ahead of Katie Taylor’s highly anticipated farewell fight at Croke Park on Saturday, 5th September. The store's renaming was launched this morning with the unveiling of a plaque and striking mural celebrating the boxing legend’s extraordinary career and special connection to Bray, where her journey to becoming one of the world’s most decorated female boxers began. The mural, created

Danny Joyce | Editor
Aug 27


Lidl Ireland launches limited edition ‘In Katie’s Corner’ boxing shorts to commemorate Katie Taylor’s Croke Park Homecoming
Lidl Ireland is launching a limited run of exclusive ‘In Katie’s Corner’ boxing shorts, giving fans the chance to get fight night ready ahead of Katie Taylor’s highly anticipated Croke Park farewell fight on Saturday, 5th September. As Title Event Partner, Lidl Ireland is showing its support for Katie and offering fans the chance to bag a piece of history with the launch of a limited run of specially designed boxing shorts, which will go on sale from 10am on Friday 28th Aug

Danny Joyce | Editor
Aug 26


Meet your new tiny housemate: ALDI’s Robot Vacuum Cleaner
Moving into a student house means new friends, new routines and, inevitably, a whole new list of household chores. This August, students can welcome a new kind of housemate as ALDI’s Student Home range lands in stores nationwide from August 20th, featuring the new Robot Vacuum Cleaner €99.99. Designed to help keep floors clean and tidy, the Robot Vacuum Cleaner takes care of everyday dust, dirt and crumbs with its three-stage suction, sweeping and mop functions, giving studen

Danny Joyce | Editor
Aug 19


How to achieve a Premium Salon Blow-Dry at Home for Less than €30
From glossy blow-dries to bouncy volume, hot air styling is the ultimate beauty standard for achieving a salon finish at home. However, with premium multi-stylers frequently retailing for upwards of €400, this coveted look has remained an expensive luxury. Now, ALDI is breaking down the price barrier. Landing in stores nationwide from August 23rd, the highly anticipated 5-in-1 Hot Air Multi-Styler €29.99, delivering premium results for a fraction of the cost of high-end alter

Danny Joyce | Editor
Aug 17


Kabin Crew Are ‘Letting Loose on the Vegetables and Fruits’ with New Lunchbox Anthem, encouraging Children to eat more Fruit and Veg
Kabin Crew, the young Cork music collective behind the global viral hit ‘The Spark’, is back with a fresh mission: turning fruit, vegetables and healthy lunchboxes into its next big anthem. The group has released an original track and music video, ‘Lidl Lunchbox Flex’, created to encourage primary school children across Ireland to become more curious and confident about fruit and vegetables. The song celebrates building a “good routine”, choosing “food that’s clean”, “watchi

Danny Joyce | Editor
Aug 12


Get back to Routine with ALDI’s latest Fitness Range
From August 16th, ALDI is making it easier than ever to get back to your health and fitness routine with a range designed to support everyday movement, at-home workouts and post exercise recovery. ALDI's Fitness Event includes a selection of affordable workout essentials, making it easy to create an at-home fitness set-up without the premium price tag. From the Yoga Mat €7.99 for stretching and mobility sessions to the Slam Ball €12.99 and Kettlebell 6/8kg €7.99 or Kettlebell

Danny Joyce | Editor
Aug 7


5 Things that are Actually Worth the Money this Bank Holiday
From BBQ upgrades to hosting essentials, ALDI has everything you need to make the most of the bank holiday weekend for less With the August bank holiday weekend fast approaching, households across Ireland are getting ready to fire up the BBQ, enjoy the garden and spend quality time with family and friends. Inspired by one of social media's biggest trends, ALDI has rounded up five things that are actually worth the money this bank holiday – helping shoppers enjoy more while s

Danny Joyce | Editor
Jul 31


Big savings for growing families as ALDI brings back Graco 360° Rotating Car Seat for just €129.99
ALDI's eagerly anticipated Baby & Toddler Event returns to stores nationwide from July 23rd, bringing parents incredible value across a range of trusted baby and toddler essentials. Leading the range is the Graco 360° Rotating Car Seat €129.99, packed with practical features that make every journey easier. Designed with busy families in mind, the Graco 360° Rotating Car Seat €129.99 combines everyday convenience with lasting comfort. Its 360° swivel makes lifting children in

Danny Joyce | Editor
Jul 22


Don’t get caught melting! Five Heatwave Essentials Irish Shoppers need this week
With temperatures continuing to soar across Ireland this week, ALDI has rounded up five heatwave essentials to help shoppers stay cool, protected and entertained throughout the sunny spell. Whether you’re planning a beach day, enjoying the garden or making the most of the longer evenings outdoors, ALDI has everything you need to make the most of the warm weather - from keeping drinks chilled to cooling down with a summer treat. 1. Keep it cool with icy essentials Nothing be

Danny Joyce | Editor
Jul 15


Sushi Circle is Now Available at Centra
Centra is rolling into summer with a fresh new food-to-go, recently announcing the arrival of Sushi Circle in participating stores. Bringing together fresh grab and go sushi rolls and poke bowls, the new range is set to give Irish shoppers a delicious new option for lunch, dinner, desk dining, park picnics and those “I want something quick, but not sad” moments. The Sushi Circle range landing in Centra includes flavour-packed options such as Chicken Katsu Rolls, Crunchy Sal

Danny Joyce | Editor
Jul 11


ALDI set to launch Premium Ice Cream Machine that is €110 cheaper than Ninja
Skip the queues and scoop up your favourite frozen treats at home, as ALDI's NEW Premium Ice Cream Machine €89.99 lands in stores nationwide from 16th July. With the cost of a traditional 99 ice-cream now stretching to over €3.50 in some places, this affordable Specialbuy makes it easy to recreate your favourite frozen desserts every day at home for a fraction of the cost. Offering an affordable alternative to machines such as the Ninja Creami €199.99, it's bringing homemade

Danny Joyce | Editor
Jul 8


New Finest Ice Cream Range from Tesco Ireland Lands Just in Time for Irish Heatwave
With a heatwave forecast to arrive this week, Tesco is serving up two irresistible new treats crafted by Silver Pail, now available in stores nationwide. If recent hot spells are anything to go by, these tasty new ice creams are sure to be in high demand. During Ireland's last heatwave, sales of ice cream in Tesco doubled as shoppers flocked to stores in search of the ultimate summer indulgence. Bringing together two classic summer favourites and leading the line–up is the

Danny Joyce | Editor
Jul 8


Lidl Ireland confirms Massive Bundoran Warehouse Sale with Incredible Reductions up for grabs
Lidl Ireland has confirmed that a massive clearance warehouse sale will be held at the old Lidl Bundoran store in Donegal from Friday 10th to Monday 13th July. Located at the old Bundoran store on Station Road, this highly-anticipated clearance event will see shoppers secure huge savings on Lidl’s best-loved middle aisle items from high-efficiency kitchen appliances and professional-grade DIY tools to top-tier home comforts and toys. DIY & Garden Significant savings are avai

Danny Joyce | Editor
Jul 8


ALDI set to launch exclusive Coastal-inspired Homeware Range this July
Taking inspiration from Ireland’s close connection to the coast, ALDI is helping shoppers bring a relaxed seaside feel into their homes this summer with a new collection of coastal homeware essentials, landing in stores from July 2nd. Tapping into the enduring trend of quiet luxury and relaxed coastal interiors, the collection combines style and affordability, helping customers create their own seaside-inspired retreat. Leading the range is the Woven Sitting Pouffe €29.99,

Danny Joyce | Editor
Jul 1


Lidl Ireland announces Michelin-starred Chef Eric Matthews as Official New Chef Ambassador
Lidl Ireland officially announced a major new partnership with renowned Michelin-starred Irish Chef Eric Matthews recently, naming him the retailer's official chef ambassador. Famed for his exceptional work at some of the country’s most exciting restaurants, including Kicky’s and BANG restaurants in Dublin, Chef Eric is teaming up with Ireland’s fastest-growing supermarket retailer to showcase how shoppers can achieve premium, restaurant-quality food at home for less. The col

Danny Joyce | Editor
Jun 29


School’s Out, Summer’s On: ALDI Launches Beach Day Collection
With schools across Ireland breaking up for the summer holidays, ALDI is making it easier for families to embrace days by the coast with its new Beach Day collection. Landing in stores nationwide from July 9th, the range brings together affordable summer essentials for everything from last-minute trips to Sandymount to staycations along the Wild Atlantic Way. Leading the collection is the Wellness Towel/ Poncho €12.99, perfect for throwing on after a sea swim, a paddle in

Danny Joyce | Editor
Jun 27


From Paddle Boards to Paddle Ball ALDI's Outdoor Sports range has Summer Sorted
With summer finally here in Ireland, more people are swapping screen time for court time, inspired by everything from the padel boom to the growing buzz around this year’s Football World Cup. Across Ireland, participation sports are having a real moment as a simple and social ways to get active outdoors. Making it even easier to get involved, ALDI is launching its new Outdoor Sports range in stores nationwide from June 25th, bringing together racket sports, family games and

Danny Joyce | Editor
Jun 19
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