Nestlé Cereals introduces New Functional Benefits range with Shredded Wheat innovations
Nestlé Cereals will bring functional benefits to breakfast tables this autumn with two new cereal launches across its much-loved Shredded Wheat brand.
Shredded Wheat Happy Heart and Active are available in Dunnes Stores, with a focus on offering shoppers exciting new flavours and more breakfast choices with added health benefits.
With consumers increasingly focussed on their health, Shredded Wheat’s new benefit-led range combines the goodness of wholegrain wheat with added minerals & vitamins to support healthy ageing, without compromising on taste.
Happy Heart has been formulated to help consumers looking to support their heart health*. Topped with raspberry and nuts, it offers a delicious breakfast option that’s high in fibre and vitamin B1, and low in saturated fat and salt.
Active is topped with pumpkin seeds and nuts and has been developed to support muscles and bone health**. It provides a tasty breakfast choice that’s a source of calcium and vitamin D, and is high in fibre and low in salt.
Jennifer Walsh, Country Manager, Nestlé Cereals, said: "We’re delighted to be expanding our much-loved cereal brands. Our new Shredded Wheat Happy Heart and Active cereals show that more nutritious breakfast choices can be both incredibly tasty and supportive of people's health and wellbeing. These launches demonstrate our continued efforts to evolve our cereals portfolio to meet changing consumer preferences."
Shredded Wheat Happy Heart and Active are available in Dunnes stores.
*Shredded Wheat Happy Heart is high in vitamin B1 and low in saturated fat and salt. Vitamin B1 contributes to the normal function of the heart. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Reducing consumption of salt contributes to the maintenance of normal blood pressure. Enjoy as part of a healthy diet and lifestyle.
**Shredded Wheat Active is a source of vitamin D and calcium which contribute to normal muscle function and normal bones.
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