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Nestlé Cereals introduces New Functional Benefits range with Shredded Wheat innovations
Nestlé Cereals will bring functional benefits to breakfast tables this autumn with two new cereal launches across its much-loved Shredded Wheat brand. Shredded Wheat Happy Heart and Active are available in Dunnes Stores, with a focus on offering shoppers exciting new flavours and more breakfast choices with added health benefits. With consumers increasingly focussed on their health, Shredded Wheat’s new benefit-led range combines the goodness of wholegrain wheat with added

Danny Joyce | Editor
14 hours ago


Shredded Wheat launches new Fruit Wheats range in time for Fibre February
Nestlé Cereals is bringing a deliciously fruity twist to high fibre breakfasts with the launch of its new Shredded Wheat Fruit Wheats range hitting Tesco stores nationwide in time for ‘ Fibre February ’. Shredded Wheat Raisin Wheats, Blueberry Wheats, Apricot Wheats and Red Berry Wheats are bitesize biscuits, made with toasted whole grain wheat and a delicious fruity filling. With no added sugar* the new breakfast cereal is high in fibre, low in fat and salt and suitable

Danny Joyce | Editor
Feb 4
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