Shredded Wheat launches new Fruit Wheats range in time for Fibre February

Nestlé Cereals is bringing a deliciously fruity twist to high fibre breakfasts with the launch of its new Shredded Wheat Fruit Wheats range hitting Tesco stores nationwide in time for ‘Fibre February’.

Shredded Wheat Raisin Wheats, Blueberry Wheats, Apricot Wheats and Red Berry Wheats are bitesize biscuits, made with toasted whole grain wheat and a delicious fruity filling. With no added sugar* the new breakfast cereal is high in fibre, low in fat and salt and suitable for vegans.

The full lineup offers shoppers a choice of deliciously fruity, high fibre cereals wrapped in classic wholegrain Shredded Wheat bitesize biscuits.

Shredded Wheat Fruit Wheats brings together toasted whole grain wheat for the wholesome simplicity that shoppers love with a deliciously fruity filling that contains no added sugar.

Jennifer Walsh, Country Manager, Nestlé Cereals, said:“Fruit Wheats are an exciting addition to the Shredded Wheat family. They are deliciously fruity and high in fibre, landing just when people are looking for easy ways to increase their fibre intake. We’ve kept things simple: wholegrain wheat, no added sugar*, a delicious fruit filling in a choice of raisin, blueberry, apricot and red berry: recipes that suits a wide range of diets. We think shoppers are going to love it.”

The Shredded Wheat Fruit Wheats range rolls out across Tesco stores nationwide from this week.

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