Come Home to Christmas at SuperValu
This Christmas, SuperValu is helping customers come home to everything that makes the season special. From stocking up on festive favourites and hosting family and friends, to creating the all-important Christmas dinner.
The perfect centrepiece of any Christmas dinner is a great tasting, high quantity Irish turkey, and SuperValu is happy to share that they sell more whole Irish turkeys than any other retailer in the market.
Now live until 24th December, when customers scan their Real Rewards card or app, they can collect one Turkey Token for every €1 spent in participating SuperValu stores, or online to unlock a half price Turkey for €3.50 per kg.
There will also be two Double Token Weeks, running from 16th-22nd November and 7th-13th December, giving customers even more opportunities to build up their Turkey Tokens ahead of the big Christmas shop.
Customers are encouraged to place their Christmas turkey order by 8 December, with orders then available to collect from their preferred store between 20th-24th December*.
Quality and provenance for the main event
For Christmas dinner, SuperValu is focused on delivering the quality customers expect and the value they need, with trusted Irish suppliers playing an important role in bringing the main event to tables across the country.
Among their long-standing turkey suppliers is the McCaghey family, whose story began in 1951 when Granny McCaghey raised a flock of just nine turkeys to sell to neighbours and family for Christmas.
More than 75 years later, the third generation of the family is continuing that tradition, with the McCagheys supplying SuperValu since 2009.
All birds are Bord Bia Quality Assured, while the McCaghey family business is also BRC certified and Origin Green approved. The business employs more than 200 people during the busy Christmas season.
Commenting Raymond McCaghey of McCaghey Turkeys, said: “A lot has changed in what customers want and expect at Christmas, however, our business has grown and adapted over the years to meet that demand. From the nine turkeys our grandmother first raised in 1951 to where we are today, Christmas has always been at the heart of our family business, and we are very proud to continue that tradition. We have had a very strong relationship with SuperValu over the past 17 years and are proud to continue supplying customers at Christmas.”
Joe McLoughlin, Trading Manager with SuperValu said: “Christmas dinner is the main event in so many homes, and we know customers want to put something special on the table without compromising on value. Our Real Rewards Half Price Turkey promotion is another way we’re helping customers get more from their Christmas shop. By scanning Real Rewards as they shop, customers can collect Turkey Tokens and bring even more value home for the big day."
"At SuperValu, we’re proud to sell more whole turkeys at Christmas than anyone else in the market, supported by long-standing relationships with quality Irish suppliers such as the McCaghey family. From quality Irish turkey and all the trimmings to desserts and festive favourites, we want to help customers come home to Christmas with everything they need for the main event.”
Key dates
16th-22nd November: Double Turkey Token Week
7th-13th December: Double Turkey Token Week
8th December: Recommended final date to order Christmas turkey
20-24th December: Turkey collection
This season, make sure to scan your Real Rewards App or card to unlock thousands of member exclusive prices, and make your Christmas hosting shop go even further. Simply visit your local SuperValu or online for more information.
*Please note when placing an order in selected SuperValu stores, customers may be asked for a €10 deposit to confirm their Christmas Turkey order prior to collection.
Slán go fóill.
