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  • Writer's pictureDanny Joyce | Editor

Irish wellness brand SEABODY in global spotlight at Cosmoprof

SEABODY, a Co. Kerry based wellness and beauty brand has been selected to feature at Cosmotrends at this year’s Cosmoprof Exhibition in Bologna, Italy.

Cosmoprof is the most influential global event dedicated to all facets of the beauty industry and the largest beauty trade event in Europe. Cosmotrends is a curation of brands from across the entire exhibition that are notable for their levels of innovation, and for being on trend in the current market.

Taking up over 160,000sqm, with over 200,000 visitors and more than 2,700 exhibitors from 70 countries, Cosmoprof is the place to be when it comes to sourcing new buyers, distributors, and gauging competitor activity.

We’re thrilled to have been selected for the Cosmotrends area at Cosmoprof this year,” said Dr. Helena McMahon, Co-founder of SEABODY. “The event is a massive opportunity for us as a small Irish startup working across the luxury beauty and wellness sector, to be seen on a global scale. It’s going to be an exciting few days!

SEABODY will be exhibiting as part of the Enterprise Ireland Irish Pavilion from the 16th to 18th March in Hall 16 - Stand D12.

About SEABODY & Dr. Helena McMahon

Co-founded by Dr. Helena McMahon, SEABODY’s mission is to create a Circular Marine Health & Beauty company, producing high efficacy, clean label products that benefit the entire SEABODY community from Sea to Self.

Helena’s passion for sustainability, nature and innovation, mixed with her expansive knowledge in cell biology is a key driving force behind SEABODY – a range focused on efficacy, luxury, heritage and circularity.

Helena’s career has been curiosity led, a fascination in human physiology, molecular medicine, Gene and Cellular Therapeutics led to the use of drug discovery approaches to identify plant molecules with human and animal health benefits and taking cues from nature (data) to bio-design high efficacy products and formulations.

Helena commented: “The light bulb moment was the realisation that the human body responds to natural molecules at the cellular level, and the potential for use of these natural molecules and ingredients in scientifically validated high efficacy skincare and supplements for daily use, supporting health, nutrition and wellbeing.  If we are going to harness the intelligence of nature, such as the amazing and complex molecules in seaweed for the creation of new products, brands and companies, this has to be based on the state of the art in sustainability, clean technologies and with full transparency.”

This is the SEABODY approach, integrity and positive impact are at the core of all the brand strives to do. To deliver on this, the company only uses organically certified, sustainably cultivated and hand harvested seaweeds grown along the Wild Atlantic Way from which SEABODY’s potent bioactive ingredients are isolated using zero waste clean technologies to create luxury, high efficacy skincare and supplements.  The packaging has been carefully selected, using infinitely recyclable glass, forest steward certified paper and biodegradable inks.

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