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  • Writer's pictureDanny Joyce | Editor

Jameson Black Barrel Bartender Series Competition launches for third year, Championing local Bar Culture

Jameson, the world’s most shared and most awarded Irish whiskey, is delighted to announce the third annual Jameson Black Barrel Bartender Series 2024 competition, open for entries from 1st April – May 15th.

The 2024 series invites the bar community to participate in the competition, encouraging each applicant to champion their local cultures and communities by creating a unique, regionally inspired cocktail using Jameson Black Barrel.

The top 25 ‘Regional Winners’ will be awarded €500 and win a 3-day, all expenses paid trip to Midleton Distillery, Ireland to attend the ‘Jameson HOSTS Global Summit’ curated in collaboration with award-winning bartender Remy Savage. Additionally, the top 3 ‘Global Champions’, will each win €5000 and access to an innovative Jameson mentoring programme that includes in-person and virtual sessions with industry giants such as hospitality consultant Danil Nevsky, bar owners Ezra Star and Beckaly Franks, and summit curator Remy Savage, on topics from brand building to social media strategy and bar operations.

The Jameson HOSTS Global Summit, attended by 100+ global bar community guests, offers unrivalled networking and inspirational seminars lead by prominent industry figures. As part of their prize, the top 25 ‘Regional Winners’ will win travel and access to 2024’s Summit as well as behind-the-scenes tours and unique experiences during their trip.

Jameson, which is strongly committed to creating a fair and balanced competition, has created a two-tiered judging system for 2024 to increase transparency and accessibility. Bartenders can enter the competition by submitting a 1-minute video of their cocktail creation to be judged by leading figures in the industry. Judges, including Danil Nevsky of Indie Bartender, Priyanka Blah of The Dram Attic and Ethan Liu of CMYK, will determine the 25 ‘Regional Winners’ and, within this, the ‘Top 10’ finalists.'

Finally, the 3 ‘Global Champions’ will be decided by taste test and anonymous voting live at the Global Summit, in a distinctively pioneering peer judging process.

Speaking on the addition of the mentorship programme, Tony O’Brien, Jameson Global Advocacy Manager, commented: “Many established members of the industry regularly speak to the ‘things they wish they had known’ as they first started their careers and their mentors who allowed them to discover their voice. This is something, as a brand, Jameson wants to continue nurturing in the industry, which is why, in addition to the monetary prize, for 2024 we wanted to give something extra back to the community with the mentoring programme and access to some of the best in the business."

"The Global Summit will also allow our Top 25 a rare networking opportunity as we have curated our global summit to be a place of connection, inspiration and growth with many attendees going on to continue relationships they have built at the event, through friendship and even professionally with bar takeovers and partnerships.”

Remy Savage, award-winning bartender and mentor for 2024, commented, “Mentorship is something I have always made part of my identity as a bartender and bar owner. I believe it is the past, present and future of our industry and I’m very happy to continue to mentor the next wave of creatives and be part of their journey in this community”. Remy will also host seminars at the Global Summit, with his 2023 presentation focusing on drinks development theory.

The competition will be open for entries from 1st April and close on 15th May for judging with 25 ‘Regional Winners’ announced on 7th June. Cocktail submissions will use Jameson Black Barrel, a blend of pot still and rare small batch grain whiskeys, triple distilled, and known for its richness and notes of vanilla and caramel sweetness, toasted wood, fruit and warming spice. This exceptional liquid’s production, matured in a combination of American oak, sherry casks and double charred Bourbon barrels creates a distinctive flavour profile that makes it the ideal foundation to cocktails.  

For more information and updates, bartenders can visit the Jameson website or follow @JamesonHOSTS

Slán go fóill.


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