• Danny Joyce

Lyre’s has Launched Classico Grande, a Premium Non-Alcoholic Bottle of Bubbles!

It’s time to raise a toast and celebrate; Lyre’s, has launched Classico Grande, it's first 750ml bottle of non-alcoholic Sparkling Wine, just in time for the party season. And for some extra festive fizz, the award-winning non-alcoholic spirits brand, is now available exclusively at Brown Thomas Dublin.

A nod to the elegance of prosecco, Classico is the perfect party accompaniment, cocktail addition or celebratory tipple. Whether you’re toasting to good tidings or ringing in the new year, Classico is a delicious and sophisticated fizz for those all-important moments this Christmas and beyond. For lovers of style, elegance and the ultimate in festivities – you can choose to shop and then sip by picking up your bottle from the 2nd floor at Brown Thomas, Grafton Street. Speaking about the latest launch, Jayne O’Keeffe, European Marketing Vice President, Lyres Spirit Co: “We’re very excited to launch Classico ahead of Christmas and the New Year and I’m delighted that Brown Thomas has partnered with us exclusively here in Ireland. It’s a great premium option for those looking to enjoy all that a sparkling wine offers, minus the alcohol. We’re seeing a moderation trend sweeping across all global markets, and with this comes an emphasis on health and wellness. IWSR forecasts that no-and-low alcohol volume in Ireland will grow by 16% from 2020 to 2024; so, there’s no doubt that there’s a growing demand for sophisticated alcohol-free drinks. We are confident here at Lyre’s that Classico will be well-received by those who are jumping on this trend.” Classico embodies flavour and style. With delicious aromas of fresh peach and granny smith apples, it is best served chilled in a flute or coupette. For something different, transport yourself to Italy with a refreshing non-alcoholic Amalfi Spritz. Simply add Lyre’s Italian Spritz, soda and a slice of orange over ice. The sparkling wine is created by Lyre’s flavour architect, David Murphy. “A glass of bubbles is an absolute staple for any celebration, whether it be a birthday, anniversary, or the holiday season. Our Lyre’s Classico evokes a classic grape and melon bouquet with a suitably dry finish, set to elevate any drinking occasion” says David.

Cheers to Classico, we say. The 750ml is available at a cost of €14 at Brown Thomas and online at www.lyres.eu.


Classico is also available as a ready-to-drink (RTD) (250ml); which has recently been awarded Gold by The Spirits Business (2021), Silver in the NY International Spirits Competition (2021), and Bronze in the San Francisco World Spirits Competition (2021). How to enjoy: Serve chilled in a flute or coupette. Add Lyre’s Italian Spritz, soda and orange for a perfect non-alcoholic Amalfi Spritz. The latest bubbly launch by the brand joins 14 other non-alcoholic sprits from Lyre’s as well as its range of five RTDs, cheers to that!


Slán go fóill,

Danny