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  • Writer's pictureDanny Joyce | Editor

Nearly Two-Thirds of Irish people are Early Birds as Survey shows 52% are more productive in the morning

The Irish are a nation of go-getters, with over 46% of us tackling a champion-worthy 4 to 16 tasks by 7am each day according to new research conducted by Alpro. The survey, undertaken to celebrate the arrival of the new Alpro Plant Protein range found a nation of go-getters with everyday essentials like starting a wash load, emptying the dishwasher and getting showered before breakfast.

Alpro also found that almost three-quarters (74%) of respondents complete their entire morning routine in less than 60 minutes. This means more time for what matters most, whether a leisurely breakfast, catching up on the news, or simply enjoying a few extra moments of peace before the day begins.

Alpro Plant Protein helps to bridge the gap between good intentions and a protein-packed breakfast to start the day. Almost every Irish person (96%) recognises the importance of protein in their diet, yet only 8% feel their morning routine delivers a protein punch. Alpro Plant Protein offers a tasty and plant-based solution. You can now achieve your protein goals – without compromising on taste.

With so much to do in the early hours, Alpro challenged rugby legend Donncha O’Callaghan to put an unrealistic morning routine to the test, proving you don’t need any iconic celebrity regime, the new Alpro Plant Protein range is a much simpler and realistic solution.

The Alpro Plant Protein Morning Trials were no walk in the park for Donncha! He had to wake up at the crack of dawn (2:30 am to be exact!), squeeze in multiple intense gym sessions, and even brave an ice bath! But he powered through it all thanks to Alpro Plant Protein range keeping him fuelled.

Alpro Plant Protein range is packed with protein making them a great addition throughout even the most hectic mornings. You can see how Donncha got on below..

To celebrate the launch of the all-new delicious Plant Protein Range and help people get more out of their mornings, Alpro is teaming up with saunas in Dublin, Cork, and Galway to offer fans a chance to take on a new morning challenge – for free! Alpro is encouraging the people of Ireland to have a different start to their day with a bracing ice plunge and sauna. There will also be plenty of new delicious Alpro Plant Protein on hand for you to try on the day.

Alpro will be taking over The Sea Sauna in Dublin; Driftwood Sauna in Galway and Wild Wellness Sauna in Cork on Saturday, 27th July 2024. Full details on how you can get involved and book your spot are below.

Lydia Cummins, Brand Manager, at Alpro commented: “Our research shows that although Ireland is a nation of early risers, we haven’t cracked our protein intake at the start of the day. Although almost all Irish people recognise the importance of protein in their diet, a third don’t have enough in their breakfast. We may be good at getting up early, but we also need to start our day in the right way. Our Alpro protein range is the perfect yummy protein treat, packed with plant-based goodness''

Everyone’s body needs protein and Alpro’s Plant Protein products are packed with quality plant protein. The latest additions to the Alpro Protein range includes Alpro Plant Protein Chocolate Flavour Drink (750ml), Alpro Plant Protein Original Drink (750ml), Alpro Plant Protein Mixed Berries alternative to yogurt (200g) and Alpro Plant Protein Tropical Fruit alternative to yogurt (200g). The Alpro Plant Protein range is now available in supermarkets nationwide including SuperValu, Dunnes Stores and Tesco.

For further information on the Alpro Plant Protein range visit:

Slán go fóíll.


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