• Danny Joyce

Seignette Cognac Launches in Ireland, at the Iveagh Garden Hotel

Seignette VS, a present-day tribute to the original Seignette cognac (established 200 years ago), is now available to Irish cognac and cocktail lovers at the Iveagh Garden Hotel. Seignette VS was created to inspire mixologists and to engage a new generation of cognac drinkers with its disruptive fresh aesthetic and flavour.

The launch was officially announced in the Iveagh Garden Hotel in Dublin, with model and fashion stylist Rosalind Lipsett on hand to raise a glass on the day. Sampling the variety of different infusions, including the Seignette Sidecar, which offers a refreshingly indulgent taste, Rosalind said, “I am delighted to be part of this exciting launch of Seignette VS. I love a good cocktail, especially something new. Just like our post-prohibition counterparts, we’re ready to indulge in something fresh, luxurious and exciting. Enjoyed responsibly, the Seignette Sidecar is just the ticket. This is a drink I can picture me and my friends enjoying the next time we brunch.”

Commenting on the launch, Paul Ryan of Hi-Spirits said, “We are absolutely delighted to launch Seignette VS in Ireland and bring this historic drink back, with a modern and fresh twist. This is a cognac for those who think that cognac isn’t for them but are excited to try something new. The dried apricot, vanilla and almonds, with hints of honeysuckle make it a drink full of extra richness and depth of flavour. We are thrilled to introduce a new style of enjoying this classic spirit, with its contemporary design and flavour profile, we believe it’s going to be a massive hit with the Irish market and are delighted to partner with The Iveagh Garden Hotel to launch it.” The Seignette family can be traced back to 17th century France and were prominent traders in salt and cognac in the La Rochelle region. Their coat of arms features a swan, which is depicted on the Seignette VS label.

Seignette VS is available now in Ireland and will be available through hotels, bars and specialist independent retailers nationwide.

To celebrate the launch of Seignette VS in Ireland, the luxurious drink is delighted to partner with the Iveagh Garden Hotel to give away a two-night stay in their impressive presidential suite with dinner both nights to one lucky winner. Follow @seignettecognac on Instagram for more information & cocktail inspiration. And for full details of how to win the two-night prize, follow @iveaghgardenhotel on Instagram.


Slán go fóill,

Danny