Infinium Spirits has today announced a strategic distribution agreement with Chinabev LLC to exclusively represent and market the multi award-winning Templeton Rye American Whiskey portfolio in China. The agreement is effective immediately and will see Templeton Rye enter the Chinese market for the first time.
“We are incredibly excited to enter the Chinese market with Templeton Rye through our distribution partnership with ChinaBev” said Shane Fitzharris, Senior Vice President International at Infinium Spirits. "China will be a strategic market for us at Infinium Spirits where we see high growth potential for our exclusive and premium spirits portfolio through ChinaBevs extensive route to market covering every province in mainland China”
The announcement further emphasizes distribution growth in Asia for the Iowa based brand as Templeton Rye is currently distributed in Japan, South Korea and India through Infinium Spirits global route to market with the brand now distributed in 60 International markets worldwide across 5 continents.
Paul Gelinas Co- Founder of ChinaBev said "We are proud to partner with Infinium Spirits to bring Templeton Rye to China for the first time. Templeton's award-winning liquid, world class packaging, and strong history as a pioneer in the Rye category will gain traction in the fast-growing premium US Whiskey space here in China. More and more we see growing broad interest in classic cocktails where American Rye is critical. Templeton will be a formidable leader in that space. We look forward to long-term growth together”
Templeton Rye has earned a reputation as a multi award-winning leader in high quality American rye whiskey. Templeton Rye has three core expressions: 4 Year and 6 Year, which have most recently received a Gold and a Double Gold medal, respectively, at the San Francisco World Spirits Competition, along with the new 10 Year Reserve, which also received the Double Gold. Templeton Rye is currently distributed globally by FFamily-owned spirits company Infinium Spirits and is currently available in 60 International markets across 5 continents.
All Templeton Rye products currently available for sale has been distilled and aged in Indiana, with blending and bottling taking place at the Templeton Distillery. Their state-of-the-art distillery opened in 2018 in the town of Templeton, Iowa with plans to bring all aspects of distillation and aging in-house.
Learn more about Templeton Rye by visiting www.templetondistilery.com
Slán go fóill,
Danny