TikTok's Cult-Favourite Baja Blast Has Arrived at Taco Bell Ireland

The wait is over. After years of fan requests, online campaigns, and social

media speculation, one of Taco Bell’s most iconic products is finally crossing the

Atlantic. MOUNTAIN DEW BAJA BLAST® ZERO SUGAR, the legendary drink that has

built a cult following across the US and beyond, is officially launching in Ireland for the

very first time, exclusively at Taco Bell from 11th July 2026.

For years, Irish fans have watched from afar as Baja Blast™ became one of the

internet’s most talked-about drinks. MOUNTAIN DEW BAJA BLAST® ZERO SUGAR

combines the exhilarating taste of Mountain Dew® with a blast of tropical lime flavour,

creating a refreshingly bold drink that has become synonymous with Taco Bell for

millions of fans. The drink has generated thousands of social media posts, online

discussions and requests for an Irish launch.

That demand has continued to grow, with Google Trends data revealing Irish search

interest for Baja Blast™ has never been higher since Taco Bell opened in Ireland last

year. Now, the cult favourite is finally making its way across the pond.

Known for its loyal fanbase, Baja Blast™ has become one of Taco Bell’s most iconic

menu items in the US. Its arrival in Ireland marks a major milestone for fans who have

spent years campaigning to bring the drink to Irish shores.

Taco Bell is marking the long-awaited arrival of Baja Blast™ to Irish shores with an

airport-themed pop-up at Blanchardstown Shopping Centre. Running on 11th and 12th

July 2026, the installation takes guests on a fully immersive journey - checking in at the

desk to collect a limited-edition boarding pass, clearing “Baja Blast™ security”, and

arriving at the luggage conveyor belt to claim a free Baja Blast™ sample. Free samples

of Baja Blast™ will also be available to the first 100 customers on 11th and 12th July

2026, across all three participating Applegreen Taco Bell restaurants.

Lucy Dee, Marketing Director of Taco Bell UK&I said: “Mountain Dew Baja Blast has

built an incredible following over the years, and from the moment we opened our doors

in Ireland, we heard fans asking, when it was coming. This launch is about rewarding

that passion and finally giving customers the opportunity to experience one of Taco

Bell's most iconic drinks for themselves. We know how much excitement there is around Baja Blast™, and we can't wait for fans to get their first taste.”

Steven Hind, Chief Marketing Officer, Beverages UK&I at PepsiCo, said: “Our

partnership with Taco Bell has helped make Baja Blast™ one of the Mountain Dew®

brand’s most distinctive flavour experiences, a drink with a loyal following, a bold

tropical lime taste and a place firmly rooted in Taco Bell culture. Bringing it to Ireland

gives consumers something genuinely new and highly ownable, while extending a

global partnership that has created some of the most memorable moments for Mountain

Dew® fans. It’s an exciting step for the brand and for Ireland, as we continue to grow

through flavours and partnerships that stand out.”

From the 11th of July 2026, Baja Blast™ will be available for purchase at participating Taco Bell

restaurants across Ireland, including:

• Applegreen Services, Baldrumman, Lusk

• Applegreen Services, Knocks, Dunshaughlin

• Applegreen, Ballincollig, Cork

• Blanchardstown Retail Park, Dublin

** First 100 customers entitled to one regular 16oz cup of MOUNTAIN DEW BAJA

BLAST® ZERO SUGAR. T's&C's apply to any vouchers shared with consumers.

Slán go fóill.