ALDI unveils a Heatwave-Proof Coat, and the Internet Can’t Keep Cool
- Danny Joyce | Editor
- 13 hours ago
- 2 min read
ALDI is making summer fashion cooler than ever with the launch of the limited-edition Cooler Coat. Cut from a different cloth, this summer staple is made of real cooler bag material, designed to shelter you and your BBQ essentials from the heat this summer.
The Cooler Coat comes packed with summer-ready features including hidden ice-pack pockets, ice-pop holders, grill-ready sausage pockets and even a rosé chiller pouch. Oh, and don’t forget the emergency umbrella holster ready for that famous Irish summer rain. Practical AND iconic.
To mark the launch, Tadhg and Derry Fleming hit the streets of Dublin wearing the Cooler Coat, turning heads, drawing crowds, and sparking confusion as shoppers tried to figure out ALDI’s latest unexpected product and how they could get their hands on one.
Tadhg Fleming, ALDI Brand Ambassador commented: “ALDI’s Cooler Coat might be the greatest invention of the summer. I put it on and suddenly I’m equipped for every possible Irish weather situation at once. Derry’s already off testing his in the frozen aisle like it’s a survival mission, which honestly says it all. I’d wear it everywhere this summer, BBQs, festivals, even just standing in the Specialbuys aisle feeling smug. It’s ridiculous in the best way and I’m fully committed to it.”
Fancy becoming the coolest person in Ireland this summer? ALDI is giving one lucky fan the chance to win their very own limited-edition Cooler Coat To enter, simply visit @ALDI_Ireland on Instagram and comment on the competition post, tagging a friend who they think needs an ALDI Cooler Coat for summer.
Competition closes May 29th. Full terms and conditions available at: Terms and Conditions | ALDI IE
Slán go fóill.
