This Father’s Day is all about creating the ultimate at-home match day experience - from perfectly poured beers and friendly competition to settling in for the big game. With a huge summer of sport ahead, gifting is focused on helping dads relax and enjoy every moment. Arriving in stores from June 7th, ALDI has everything needed to make match day extra special. Leading the way is the Beer Dispenser Machine €129.99, bringing the pub experience home just in time for Father’s Da

ALDI’s latest beauty launch makes achieving a radiant complexion easier than ever, with premium-inspired great quality beauty essentials for your everyday routine from as little as €3.49 - landing in stores on June 11th. The perfect summer look starts with a naturally luminous base, and the Lacura Cashmere Glow Foundation €6.99 delivers just that. The lightweight formula offers buildable medium coverage, helping to create a smooth, radiant-looking complexion with a flawless

Chef Lou Robbie has partnered with ALDI to show just how easy it can be to create a restaurant quality dining experience at home with affordable, quality ingredients. Her latest recipe includes ALDI’s award winning Specially Selected Irish Black Angus Sirloin €9.99 (2 Pack), served with creamy white bean and parmesan purée and finished with a vibrant salsa verde. As more people choose cosy nights in over expensive restaurant outings, this recipe offers shoppers an easy way to

ALDI is making summer fashion cooler than ever with the launch of the limited-edition Cooler Coat. Cut from a different cloth, this summer staple is made of real cooler bag material, designed to shelter you and your BBQ essentials from the heat this summer. The Cooler Coat comes packed with summer-ready features including hidden ice-pack pockets, ice-pop holders, grill-ready sausage pockets and even a rosé chiller pouch. Oh, and don’t forget the emergency umbrella holster

Always considered yourself a food critic? ALDI is inviting customers and food lovers across Ireland to join its Grow with ALDI 2026 judging panel. Whether you’re always first to try a new product or the go-to foodie amongst your friends, this is your chance to put your palate to the test. Applications are now open nationwide for those eager to take part in a unique tasting experience and help shape which new products land on shelves at ALDI. Eight successful applicants wil

With brighter evenings and longer days emerging, rosé season is beginning to build momentum across Ireland. ALDI has revealed that rosé sales increased by 40% from April to May 2025, showing shoppers love a crisp glass of rose in summer months as they move towards lighter wine styles in late spring and early summer. As we come into May, ALDI expects to see a rush among buyers, with rosé continuing to grow in popularity - particularly among millennial and Gen Z consumers see

ALDI’s award-winning sun care range is perfect as the weather heats up with prices starting from as little as €1.99. The Lacura collection - cruelty-free, dermatologically tested, and approved by paediatricians - is available in stores nationwide. Designed to deliver high-quality sun protection at accessible prices, the range offers effective skincare without the premium price tag. The Lacura SPF50+ Sensitive Face Lotion 50ml €2.99 fragrance-free and non-greasy, is suitable f

Decorating the house, baking sweet treats and planning an Easter egg hunt in the garden – it’s the simple traditions with family that make Easter special. From March 19th, ALDI ’s Easter Specialbuys arrive in stores nationwide, making it easier than ever for families to create those special moments at home. Here are five simple Easter moments families can enjoy with ALDI’s Easter Specialbuys: Baking Memories Together Easter baking is a tradition many families enjoy, and get

ALDI ’s Spring/Summer 2026 wine collection arrives in stores nationwide from March 17th, offering a thoughtfully curated selection designed to make choosing quality wine effortless and affordable. Featuring crisp, refreshing whites, vibrant rosés, sophisticated reds, and sparkling spritz favourites, each bottle has been handpicked to deliver outstanding flavour and exceptional value. Speaking about the range, Tom Doorley, top Irish wine expert and ALDI Ambassador, said: “ As

Today, ALDI Ireland is launching the search for Ireland’s Favourite Child. To begin the hunt, Baz & Nancy Ashmawy hit the streets of Dublin City this morning, bringing excitement and joy as part of the celebrations. Passersby were invited to call their mam on the spot and tell her just “how much they mean to them.” The lucky winner will have the chance to scoop €10,000 in ALDI gift cards this Mother’s Day - €5,000 for you and €5,000 for your mam. Are you Ireland’s favouri

Run club ready? If not check out the range of affordable running essentials, landing in stores nationwide from February 26 th . With prices you’ll sprint for, ALDI’s range makes getting started or continuing easier. Shoppers can get the full running look for less with a complete bundle including Sports Socks, Trail Running Accessory, Seamless Comfort Bras, Running Tights and Running Shoes for just €43.95 - everything you need to go from couch to 5K with lots of value. Pic

ALDI are inviteing first-time gardeners to bring the joy of growing into their homes and outdoor spaces. With Spring just around the corner, these simple, affordable tools and practical solutions, will help you create a garden that’s ready for when we can enjoy it. Start your gardening journey with the Walk-in Greenhouse €29.99 , a practical and spacious solution designed to protect young plants and create ideal growing conditions. Perfect for nurturing seedlings helping shie

Ahead of Pancake Tuesday, ALDI is helping everyone in Ireland discover their perfect pancake personality. Whether you prefer thin and classic, thick and indulgent, or a quick-and-easy stack, ALDI has everything you need at great value to make sure Pancake Tuesday is not complicated. Discover Your Pancake Personality The Classic: Loyal to tradition, this personality loves the simple pleasures. Thin pancakes with a squeeze of lemon, a dusting of sugar, or a drizzle of syrup sh

Heading to the highly anticipated Six Nations clash between Ireland and Italy this weekend? ALDI is bringing a little extra romance to the Aviva Stadium on Valentine’s Day, February 14th . Fans will have the chance to join an immersive and unexpected experience outside the stadium to show that simply - Romance. It’s Not Complicated. Set at the Lower Podium, ALDI’s activation invites fans to test their skills in a playful challenge with a twist: participants can aim for ei

Off the back of the launch of ALDI Ireland’s new brand platform, ‘ ALDI. It’s Not Complicated ’, the retailer has taken its message straight to the streets with some punchy OOH. In a bold and playful outdoor activation, ALDI has appeared around Dublin and Cork city delivering a simple reminder to shoppers that great value doesn’t need gimmicks, hoops or headaches. Cutting through the clutter of modern grocery shopping, the striking placements champion ALDI’s belief that ke

January is the perfect time to refresh routines and focus on a balanced lifestyle – without turning to restrictive plans. This January, ALDI is making it easier for shoppers to embrace healthier, long-term habits with its convenient Ready To Cook range, alongside five simple tips designed to support smarter meal planning and everyday wellness. Made using quality Bord Bia Quality Assured Irish ingredients, ALDI’s Ready To Cook range helps shoppers save time and money wh

ALDI Ireland has announced the 2025 winners of its Grow with ALDI programme, with three Irish producers from Cavan, Dublin, and Tyrone set to have their products available in 166 ALDI stores nationwide from January 8th. The announcement comes as ALDI opens applications for the 2026 programme, inviting innovative Irish food producers to apply by January 30th for the chance to bring their products to shelves across the country. This year’s winners were chosen following a nation

New data from ALDI Ireland reveals that Brussels sprouts are expected to be the undisputed star of Christmas in 2025, with estimates based on last year showing that a quarter of the month’s stock was snapped up on December 23rd. Fresh cream, champagne, and AA+ batteries weren’t far behind, showing that Irish shoppers will be racing for the festive essentials that make or break the big day. December 23rd, 2024, also went down as ALDI’s busiest shopping day of the year, as hou

ALDI makes choosing the perfect bottle easy with a standout festive selection personally chosen by Tom Doorley. Tom’s picks make matching every dish effortless, and with the Specially Selected Wine Sale running until 21 st December, it’s the perfect time to stock up on exceptional bottles at brilliant value. Embrace JOSI (the joy of sitting in) this Christmas, when the festive chaos gets a little too much, nothing beats taking a quiet moment for yourself with a great glas

ALDI is here to help make Christmas dinner more spectacular than ever before as households across Ireland prepare for the biggest meal of the year. This festive season, ALDI is putting the spotlight firmly on the season’s true hero ingredients with expert guidance from Aidan Gilhooly and James Coughlan , Sampling Chefs for ALDI Ireland , guiding shoppers through this season’s range as well as every step of creating a fabulous festive feast. The staple products in this year