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  • Writer's pictureDanny Joyce | Editor

Club Squeezee Freeze Pops launched in three classic Club flavours: Orange, Lemon and Rock Shandy

This summer there’s good news for all lovers of drinks brand Club as they can now enjoy their favourite flavours in a frozen format. Rose Confectionery has collaborated with Club to launch new Club Squeezee Freeze Pops – ambient ice pops that can be frozen at home.

Perfect for summer cool downs, the new Club Eezy Freezzy Squeezee Ice Pops come in three favourite flavours: Orange, Lemon and Rock Shandy. They are conveniently packed into an ambient pack so they can be kept in the kitchen cupboard and frozen as and when needed.

The assorted bag of 10 x 50ml freeze pops (RRP €2.30) will be available to buy from Tesco, local convenience stores or directly from Rose Confectionery. The freeze pops are made with fruit juice from concentrate, natural flavours and natural flavours. They are suitable for gluten free, vegetarian, vegan and halal diets.

The new Club Eezy Freezzy Squeezee Ice Pops are expected to be especially popular with children and therefore offer a must-stock for local convenience stores this summer.

This new range is being exclusively sold and distributed by market-leaders Rose Confectionery.

Neidra Lenehan Head of Sales Ireland at Rose Confectionery said “This new range will really appeal to retailers as it can be displayed in an ambient section of the store and not take up precious freezer space. Having said that, to maximise sales during the summer months, retailers could also dually site the product within the frozen aisles. This is a great time for retailers to consider a proven and popular product offer that has great consumer appeal especially one that is backed by a hugely respected and trusted brand like Club. The range has also been carefully priced to be an affordable option that won’t burn a hole in the shopping budget.”

Patriece Dwyer – Marketing Manager at Club added "We're thrilled to unveil this exciting innovation in partnership with Rose Confectionery. We know how much consumers adore the refreshing taste of Club, and the new Club Eezy Freezzy Squeezee Ice Pops are a fantastic way to enjoy our iconic flavours, especially on those sunnier days. This collaboration underscores our commitment to providing consumers with innovative and enjoyable experiences, and we can't wait for our consumers to savour every moment with our freeze pops."

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