• Danny Joyce

Currys PC World Launch Home Barista of the Year Competition in association with Sage® Appliances !

A recent survey revealed people are drinking more coffee since lockdown!

The Survey which was carried out by Currys PC World (via SurveyMonkey.com) has shown that 84% of people are drinking more coffee since lockdown! 77% said they have cut back on take away coffee, and are now making theirs at home. 60% of people have bought or upgraded their coffee machine since lockdown. One third of Irish people also now have more than one coffee machine at home, and Amy Huberman is the Irish celebrity most people would like to make them a coffee in their home!

#HomeBaristaoftheYear Competition; Have you spent the last year using the time you had at home perfecting the perfect coffee? Do you know your americano from your flat white, and your cappuccino from your mocha, your double shot from your latté art? If so, this competition is certainly one for you! The survey carried out by Currys recently has shown that 84% of people are drinking more coffee since lockdown began, with 77% saying they have cut back on take away coffee, and are now making theirs at home! 37% of people have experimented with latté art at home and 36% experimented with different flavours or syrups. Cappuccino came out on top (29%) as the favourite coffee to be made at home, followed by

Black Coffee/Americano (28%),

Latté (17%),

White Coffee (12%),

Flat White (6%),

Mocha (4%)

and Espresso (4%). 


57% of people have their coffee first thing in the morning to wake themselves up, with less than 1% drinking coffee at dinner time. 81% of people will drink their coffee all before 11am in the morning. With this in mind, Currys PC World in association with Sage Appliances announced today the launch of their Home Barista of the Year Competition, looking for Ireland’s best, self-taught, Home Barista!


This competition aims to find the Home Barista in Ireland who can show their passion for making their home brewed coffee. Currys PC World and Sage® want you to tell them how you make the perfect coffee at home. Do you think your skills make you the #HomeBaristaOfTheYear? How to enter: Submit your videos or photos on Instagram, Twitter or Facebook using the hashtag #HomeBaristaoftheYear (account must be on a public setting for hasshtag to be captured)

For your chance to win the ultimate home brewing set up with Sage® coffee machines, Currys PC World vouchers & yearly coffee subscriptions worth over €10,000 up for grabs. Entries close on Thursday, 30th September. When entering, what bean, milk or style of coffee is completely up the you, the judges just want to hear about your favourite coffee drink. All levels of ability & skills can enter, it’s your personality the judges want to see. It’s not all about how beautiful the finished coffee is, it’s more about your passion in making the product!

The Prizes

1st place: the Barista Touch™ Black Stainless Steel value €1199 plus €1,500 worth of Currys PC World Vouchers 


Runner up (X2): the Barista Pro™  (value €789) plus €1,000 worth of Currys PC World Vouchers 


Latte Art Winner: the Bambino™ Plus (value €489) and €500 Currys PC World Vouchers 


Blooper Winner: the Bambino™ Plus (value €489) along with €500 Currys PC World Vouchers  Currys PC World is also going to provide a year’s subscription of Velo Coffee for each winner. If the winner of the competition already has a Sage® machine, Currys PC World will trade or upgrade their machine with vouchers!

The survey also revealed: 60% of people have bought or upgraded their coffee machine since lockdown with the most popular one bought being a Pod Machine (39%), followed by Bean to Cup (31%), the rest were various.


74% of people drink their coffee at home in a regular mug, 22% drink from a KeepCup or similar, and 4% chose “other”.

76% of people have a preferred coffee brand.

65% of people drink coffee a few times a day, 25% drink it once a day, 8% drink it a few times a week and 2% rarely.


Preferred milks are:

Low Fat Dairy – 39%

Full Fat Dairy – 28%

Oat – 13%

No milk – 10%

Coconut – 6%

Almond – 4%


When asked which of the following celebrities they’d like to have make them a coffee in their home, results were as follows:

Amy Huberman – 32%

Kellie Harrington – 15%

Sinead O’Connor – 12%

Suzanne Jackson – 12%

Marty Morrissey – 10%

Jason Byrne – 8%

Vogue Williams – 6%

Joe Duffy – 5% Pauline Browne Marketing Director of Currys PC World commented: “At Currys PC World we have certainly seen a huge uptake in consumers buying coffee machines, or mid-way through the pandemic upgrading their coffee machine as they became more adventurous  and experienced home baristas, so teaming up with Sage to run this competition made perfect sense to us.”

RECIPE:

Why not also try your hand at making a traditional Irish Coffee? Thanks to Teeling Whiskey for this perfect recipe! Ingredients 40ml Teeling Small Batch120ml

Freshly Brewed Coffee

20ml Spiced Stout Syrup* (can be substituted with Demerara Syrup or with Brown Sugar & Water)

Fresh Cream Garnish: Freshly Grated Nutmeg (if you have it!) Suggested Glassware: Hot Drinks Glass

Method: Preheat glass with some warm water and discard, add the Teeling Whiskey, stout syrup, brewed coffee and stir to combine.Warm a large spoon and gently pour the cream over the back of the spoon and onto the coffee. Garnish with a light dusting of grated nutmeg and enjoy with friends!


Full recipe here

Check out Currys PC World in store or online for the latest range of products from Sage including:

Sage® the Bambino™ Plus SES500BSS Coffee Machine - Stainless Steel – Now €449.99, save €40! Enjoy freshly brewed barista-quality coffee in the comfort of your home with the Sage the Bambino Plus SES500BSS Coffee Machine. This machine effortlessly turns ground coffee into a delicious drink, and it's got a steam wand so achieve perfectly textured milk. You can even use the steam wand to create latte-art just like you'd get in your favourite café - start the day with a coffee and a smile.

Sage® the Barista Touch™ Bean to Cup Coffee Machine - Black Stainless Steel – Now €1,099.99, save €100! Everyone has their own spin on how they like their coffee. With the Sage the Barista Touch Bean to Cup Coffee Machine's intuitive touchscreen, you can adjust your coffee's strength, milk texture, and temperature to get it just right for you. The auto steam wand delivers barista-quality micro-foam that's essential for creating latte art. Once you've finished your masterpiece, the wand will even clean itself to be ready for the next one.

Sage® the Barista Express™  BES875UK Bean to Cup Coffee Machine – Silver – Now €599.99, save €50! Use fresh coffee beans and grind them just before use for beautifully fresh drinks with the Sage Barista Express BES875UK Bean to Cup Coffee Machine. It uses stainless steel conical burr grinders to cover as much surface area of your beans as possible for full-flavoured espresso. You can remove the upper and lower burrs to clean and adjust them.

Sage® the Barista Pro™  SES878BST Bean to Cup Coffee Machine - Black Stainless Steel – Now €749.99, save €100! Enjoy third wave speciality coffee at home with the Sage the Barista Pro SES878BST Bean to Cup Coffee Machine. Its innovative ThermoJet™ heating system takes only 3 seconds to reach the right extraction temperature, so you won't have to wait long for your beloved brew.

So get creative and enter this awesome competition, I know I will be!

Slán go fóill,

Danny