Foxes Bow Launches Bold New Whiskey Pouches in Aldi – For Two Weeks Only

One of Limerick’s most exciting brands has hit shelves in a whole new way. Foxes Bow Whiskey, the trailblazing whiskey founded in the heart of Limerick city, is launching its bold new 100ml whiskey pouches in Aldi stores nationwide from today, Thursday 11th September - but for two weeks only.

The launch is part of Aldi’s prestigious Grow with Aldi programme, designed to spotlight

Ireland’s most promising emerging food and drink brands. Foxes Bow is the only spirit to be chosen this year, making it a proud moment for the Foxes Bow team.

“To see a whiskey brand born in Limerick during lockdown in 2020, now featured across Aldi stores nationwide is a massive milestone,” said Alice Carroll, Co-Founder, Foxes Bow Irish Whiskey. “We’re proud to represent Limerick on this kind of national stage, and even prouder to do it with a format that breaks every convention in Irish whiskey.”

The new 100ml pouch format is designed for convenience without compromise - perfect for festivals, gifting, carry-ons, watching a match or anywhere glass doesn’t belong. It features the same bold blend of bourbon barrel and sherry-cask matured whiskey that has earned Foxes Bow its cult following amongst whiskey drinkers.

But act fast—the pouches are available for two weeks only in Aldi stores across Ireland.

Once they’re gone, they’re gone.

“When we came up with this format, Tony and I had to take off our founders hats, and think as the whiskey drinkers we are. When we did that, we thought about all the places we personally would like to enjoy whiskey, and realised that a lot of the best memories happen in places where you can’t bring glass,” continued Alice Carroll. “It’s bold but practical, and very Foxes Bow: great whiskey, zero hassle.”

This launch continues Foxes Bow’s reputation for innovation and cultural relevance. Since its debut, the brand has gained acclaim for its non-traditional maturation, design-led

packaging, and energetic tone of voice, all crafted to appeal to a new generation of whiskey drinkers tired of ‘old man’ tropes.

Product at a Glance

● 100ml pouch = 3 drink serves.

● Resealable cap to enjoy now or later.

● Same bold blend: bourbon barrel maturation, finished in oloroso sherry and rye whiskey casks

● Pocket-friendly, lightweight + shatter-free.

● For all the places whiskey belongs but glass doesn’t – festivals, BBQs, camping, in the great outdoors, on holidays, après ski, watching a match…

● Perfect straight, over ice, or added to your

favourite drink.

● On sale from Thursday 11th September,

exclusively in Aldi

● Available for two weeks only, as part of the

Grow with Aldi programme

● Created by a team of Limerick-born founders

Where to Find It

● Aldi: Rolling out in 164 stores from September 11th 2025 under Grow with Aldi

(Ireland) for 2 weeks only

● RRP: €5.99

About Foxes Bow Irish Whiskey

Foxes Bow Irish Whiskey is a blended Irish whiskey inspired by the meeting of two whiskey traditions: the smoothness of Irish whiskey and the boldness of rye. Aged in bourbon barrels and finished in Oloroso and rye casks - a novel mix in Irish whiskey. It opens with fruity sherry notes, moves into bold spice, and resolves with a lingering vanilla sweetness.

Launched in Europe in 2022 and the US in 2023, it’s fast winning fans among whiskey lovers seeking character without the outdated whiskey tropes.

Foxes Bow 100ml whiskey pouches in Aldi stores nationwide from today, Thursday 11th September - but for two weeks only. Perfect for all the places whiskey belongs but glass doesn’t.

Slán go fóill.