• Danny Joyce | Editor

Irish leisurewear brand New Dimensions Active to open it's first retail store on Dublin's Grafton St

Premium Irish leisurewear brand, New Dimensions Active, is proud to reveal it's most exciting expansion plans to date with the announcement of its first store opening on Dublin’s most iconic shopping street – Grafton Street.


Opening it's doors to the public on Saturday 5th November, the state-of-the-art 2,227 square foot unit is situated at the top of Grafton Street and expands over 5 floors featuring a store, event space and offices. The new store will be kitted out with New Dimensions latest collections, designed by athletes and trialled and tested by athletes with quality coming first above all.

New Dimensions Active began its journey in 2018 with 2 styles of leggings and an online store. After years of building and crafting the business online and gaining a loyal customer base, the dedicated team believe that now is the time to open the brand’s first retail store. New Dimensions Active currently has 15 styles of leggings, an intensive selection of activewear for men and women, golf collections, running collections and more, with exciting collaborations on the horizon.


Orla & Jeff Hopkins, Sister and Brother duo announcing the opening of the new store


New Dimensions Active is a family-owned Irish Premium Activewear Brand founded by brother and sister duo – Orla and Jeff Hopkins. Having represented Ireland in sports such as gymnastics, soccer and professional golf, the athletic pair were struggling to find high quality Irish fitness wear and went on a mission to design and create their own.


Orla spoke about the new store opening, “This is a huge day for us in New Dimensions Active and something our hard-working team has dreamed of for years! Until now, we have traded fully online and we are so excited to finally be able to meet with new and of course our existing loyal customers in our first ever bricks-and-mortar store. We know the quality and love we put into each and every garment and we can’t wait for people to be able to see and feel our range in person.”


Jeff said, “I have been actively trying for 18 months now to open a store, but it had to be in the most prime location. So it comes with great pleasure and pride to be opening our first retail Store on Grafton St, one of the busiest streets in Europe with no investors or external help. To say blood sweat and tears have gone into this project is an understatement, but this shows the strength of the brand and the community we have built over the last 4 years."


"We have taken over a 5-story building where we will have our store, an event space and offices. This will become the NDA hub and give us an incredible chance to broaden and execute our brand ethos to “Give people the confidence to get up and move”.


"We want to continue inspiring people to make that first step! We live by this ethos, and it is instilled in our everyday habits. If anyone follows either of myself or Orla on social media you will see it daily.”


Find out more about New Dimensions Active at www.newdimensionsactive.ie


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