• Danny Joyce | Editor

LEGO Store To Open First Irish Store in Dublin City Centre

DublinTown warmly welcomes the official announcement today (9th February) that The LEGO Store is coming to the Grafton Street area.


This vote of confidence will add to Dublin city centre’s family appeal and will significantly augment the district’s diverse and engaging offer.

The new store will feature Lego’s new retail platform which blends physical and digital experiences in an immersive way, and also allow shoppers to create personalised products. The store will have a minifigure factory where visitors can design their own unique Lego minifigures, participate in free-build challenges and other hands-on play opportunities. It will also feature exclusive 3D Lego models inspired by Dublin and Irish culture.

A core strength of Dublin city has always been its appeal to all and its ability to provide unequalled opportunities to shop, socialise, meet friends, and be entertained. Simone Sweeney, Vice President of Global LEGO Retail Development, said “The new LEGO Store will be amongst some of the biggest and best brands in Dublin, in a shopping district loved by many local families and visitors alike. Dublin has been part of LEGO Retail’s expansion strategy for many years.”

"The city was challenged during the pandemic but now as we emerge into the post pandemic world, we have a real chance to re-imagine the city as one of Europe’s key 21st century destinations."

Today’s announcement by LEGO further strengthens the city’s appeal, particular around the Grafton Street area and the surrounding streets and has raised cheers from neighbouring businesses. With the responsibility of promoting the city centre as the ultimate destination of choice for shopping and socialising, DublinTown (the collective voice of businesses in Dublin city centre) very much looks forward to supporting LEGO with their summer opening, and we can't wait to see what delights will be on show when the Store opens.


Slán go fóill,

Danny