Lidl Announce Collaboration with Bewley’s to Create the Perfect Award-Winning Cuppa
Lidl Ireland have announced a collaboration with Ireland’s leading coffee and tea company, Bewley’s. The partnership will see the iconic tea makers supply Lidl stores nationwide under the retailers award-winning own brand Fallon’s Tea.
Lidl and Bewley’s started working together more than ten years ago, a journey which has successfully contributed to developing Lidl’s expanding Fallon’s Tea range. Bewley’s have worked closely with Lidl Ireland to reformulate the taste, flavours and aromas of Lidl’s own brand tea blends, creating the perfect range of Fallon’s tea bags at an affordable price.
Fallon’s Award-Winning Tea is available now at Lidl stores nationwide in three blends including:
Fallon’s Gold Blend (awarded a Blas na hÉireann Gold Award 2022, Silver 2023 & Great Taste Award 2022)
• Fallon’s Original Blend (awarded Great Taste Award 2023)
• Fallon’s Master Blend (Awarded IQFDA 2023)
Lidl’s partnership with Bewley’s in the reformulation and redesign of the Fallon’s range not only offers great taste and quality at an affordable price, but it also makes Fallon’s teabags biodegradable when placed in the food-waste bin.
Commenting on the reformulations in collaboration with Bewley’s, Rebecca Buchanan, Senior Buyer, Lidl Ireland said:
“At Lidl Ireland, we strive to work with trusted Irish brands and local producers to bring the highest quality, affordable products to our customers. We are delighted to work alongside Bewley’s and their team on our new reformulated Fallon’s Tea range - innovating and curating the perfect blends through numerous rounds of tea tasting, encompassing their leading craftmanship into our products. Working with Bewley’s to reformulate the range of Fallon’s in the last year has attributed to notable awards that recognise the quality and great taste of these products. We are confident our new Fallon’s Tea blends will be a huge hit with our tea drinking customers nationwide as we are super proud of the awards achieved to date.”
Commenting on the long-standing relationship with Lidl, Mary McBride, Head of Retail, Bewley’s Tea and Coffee Ltd. said:
“We are delighted to work with Lidl to re-develop their range of Fallon’s tea bags. Working with one of Ireland’s leading retailers has been an exciting project for our team and we look forward to continuing a lengthy partnership for many years to come.”
Lidl is proud to bring the best of Irish produce to its customers with its existing and ever-growing network of more than 400 Irish suppliers.
For further information and to view their range of products and instore offers please visit www.lidl.ie
Slán go fóill.