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New research by Lidl shows Irish Shoppers are swapping Big Brands for accessible Fitness Gear
New research from leading supermarket retailer, Lidl Ireland, has shown a trend for ditching big brands for better value, quality alternatives as the nation embraces exercise and movement like never before. With research from Sport Ireland showing that more adults in Ireland (2.12 million people) participated in regular sport and exercise in 2025 than in previous years, new Lidl Plus research has revealed that shoppers are turning to more affordable and accessible exercise ge

Danny Joyce | Editor
Sep 2


Lidl renames Bray store THE KATIE TAYLOR LIDL STORE, inviting fans to get ‘In Katie’s Corner’
Lidl Ireland has officially renamed its Bray Boghall Road store ‘The Katie Taylor Lidl Store’ ahead of Katie Taylor’s highly anticipated farewell fight at Croke Park on Saturday, 5th September. The store's renaming was launched this morning with the unveiling of a plaque and striking mural celebrating the boxing legend’s extraordinary career and special connection to Bray, where her journey to becoming one of the world’s most decorated female boxers began. The mural, created

Danny Joyce | Editor
Aug 27


Lidl Ireland launches limited edition ‘In Katie’s Corner’ boxing shorts to commemorate Katie Taylor’s Croke Park Homecoming
Lidl Ireland is launching a limited run of exclusive ‘In Katie’s Corner’ boxing shorts, giving fans the chance to get fight night ready ahead of Katie Taylor’s highly anticipated Croke Park farewell fight on Saturday, 5th September. As Title Event Partner, Lidl Ireland is showing its support for Katie and offering fans the chance to bag a piece of history with the launch of a limited run of specially designed boxing shorts, which will go on sale from 10am on Friday 28th Aug

Danny Joyce | Editor
Aug 26


Kabin Crew Are ‘Letting Loose on the Vegetables and Fruits’ with New Lunchbox Anthem, encouraging Children to eat more Fruit and Veg
Kabin Crew, the young Cork music collective behind the global viral hit ‘The Spark’, is back with a fresh mission: turning fruit, vegetables and healthy lunchboxes into its next big anthem. The group has released an original track and music video, ‘Lidl Lunchbox Flex’, created to encourage primary school children across Ireland to become more curious and confident about fruit and vegetables. The song celebrates building a “good routine”, choosing “food that’s clean”, “watchi

Danny Joyce | Editor
Aug 12


Lidl Ireland confirms Massive Bundoran Warehouse Sale with Incredible Reductions up for grabs
Lidl Ireland has confirmed that a massive clearance warehouse sale will be held at the old Lidl Bundoran store in Donegal from Friday 10th to Monday 13th July. Located at the old Bundoran store on Station Road, this highly-anticipated clearance event will see shoppers secure huge savings on Lidl’s best-loved middle aisle items from high-efficiency kitchen appliances and professional-grade DIY tools to top-tier home comforts and toys. DIY & Garden Significant savings are avai

Danny Joyce | Editor
Jul 8


Lidl Ireland announces Michelin-starred Chef Eric Matthews as Official New Chef Ambassador
Lidl Ireland officially announced a major new partnership with renowned Michelin-starred Irish Chef Eric Matthews recently, naming him the retailer's official chef ambassador. Famed for his exceptional work at some of the country’s most exciting restaurants, including Kicky’s and BANG restaurants in Dublin, Chef Eric is teaming up with Ireland’s fastest-growing supermarket retailer to showcase how shoppers can achieve premium, restaurant-quality food at home for less. The col

Danny Joyce | Editor
Jun 29


Lidl Ireland calls on entries for the Chance to Win a Cut of €100,000 Green Fund for the best Sustainable Initiative
Lidl Ireland has issued a final call for entries from charities, primary and secondary schools, youth groups and community groups to its 2026 Green Fund. With the May 18th closing date for applications, the retailer is urging local environmental champions to submit their projects to help safeguard Ireland’s natural heritage. The initiative, developed in partnership with Business in the Community Ireland (BITCI), is designed to empower grassroots projects that tackle climate c

Danny Joyce | Editor
May 12


Lidl Ireland teams up with Irish Influencers to help you dish up an unforgettable Come Dine With Me Experience this Easter
Some of Ireland's most-loved social stars have teamed up with Lidl Ireland to celebrate a Deluxe Easter , sharing their expert tips and must-buy recommendations to help you prepare for an unforgettable family feast this bank holiday weekend. This year, Lidl Ireland is proving there is more to value than just a price tag by offering a premium three-course range from indulgent starters to decadent desserts at prices that keep the focus on the festivities. Whether you are h

Danny Joyce | Editor
Mar 31


Perfect Blend: Cavan trio serve up a taste of Christmas with Lidl Ireland as retailer launches trending new Festive Tipple
Three agri-food suppliers from Cavan have proven to be the cream of the crop for Lidl Ireland this Christmas as the retailer officially launched its brand new Dundalgan Toffee Yum Yum Liqueur which sees a trio of local suppliers - Terra Spirits & Liqueurs , Ice Cream Treats and Lakeland Dairies - benefit from new and expanded supply deals with Ireland’s leading discount retailer. Inspired by the retailer’s trending Toffee Yum Yum bakery product - a twisted doughnut-like pa

Danny Joyce | Editor
Dec 18, 2025


Feast by Lidl Proves Too Tasty to Resist with New Date Added After Sell-Out Weekend
Following an overwhelming response, with Saturday and Sunday sittings now sold out, Lidl Ireland has added a brand-new date, Friday 7th November, to its first-of-its-kind pop-up restaurant experience, Feast by Lidl , curated by Michelin-starred chef Oliver Dunne . Tickets for the new date are on sale now via Eventbrite . ‘ Feast by Lidl ’ is an immersive festive dining experience where guests can choose their own culinary journey in a “tale of two Christmases,” asking the

Danny Joyce | Editor
Oct 30, 2025


81% of Irish People say Christmas Dinner should stay traditional – ‘Feast by Lidl’ dares to dish differently
Famed for exceptional quality dining experiences, Michelin-starred chef Oliver Dunne is serving up Christmas with a twist this November with the launch of ‘Feast by Lidl ’ - an immersive new pop-up festive restaurant where diners can choose their own immersive culinary experience in this tale of two Christmases which seeks to answer the all-important question - ‘Are you Naughty or Nice?’ Guests can discover whether they’re a little bit Naughty or truly Nice when it comes t

Danny Joyce | Editor
Oct 21, 2025


Lidl Ireland unveils Eco-Friendly Wooden Toy Collection for The Festive Season
Step into a world of imagination and learning with Lidl Ireland's fantastic new collection of wooden toys this festive season. The exciting range of eco-friendly, durable and sustainable toys are available now in all 188 Lidl stores nationwide while stocks last. Designed to inspire young minds, sparking creativity and aid development the range features puzzles, doll’s houses, a train set, play kitchens, a wooden supermarket and lots more. Each piece is crafted to provide en

Danny Joyce | Editor
Oct 10, 2025


PARKSIDE brings together Arnold Schwarzenegger and Ralf Moeller for new DIY campaign
Arnold Schwarzenegger and PARKSIDE – this truly is a perfect match. The Hollywood star and the DIY brand are reinventing their...

Danny Joyce | Editor
Aug 31, 2025


Hack to school: Orla Walsh teaches parents how to biohack school lunches as research by Lidl Ireland shows nearly half of kid’s lunch boxes are packed with unhealthy snacks
New research from Lidl Ireland has unwrapped the contents of kid’s school lunchboxes to reveal that less healthy treats such as...

Danny Joyce | Editor
Aug 26, 2025


Lidl Ireland drops new 'Lidl by Lidl' Oasis inspired Jacket ahead of Croke Park gigs
Ahead of one of the biggest reunion tours in history, Lidl Ireland is making sure all your dreams are made with the release of an...

Danny Joyce | Editor
Jul 2, 2025


Iconic duo Jedward papped celebrating Lidl’s Milestone Birthday in must-have Merch
Lidl , Ireland’s leading discount retailer, has unveiled its brand-new collection of limited-edition branded 25th anniversary merch, with...

Danny Joyce | Editor
Jun 19, 2025


Raising a Toast to Lidl’s Own-Brand Rosé This National Rosé Day
This Saturday, 14th June, Lidl invites wine enthusiasts across Ireland to celebrate National Rosé Day with a selection of exceptional...

Danny Joyce | Editor
Jun 12, 2025


Lidl's new Summer Range cuts a great deal with the return of the Robot Lawnmower
Get summer ready with Lidl Ireland’s newest summer range and cut a great deal across garden equipment, including the return of Lidl’s ...

Danny Joyce | Editor
Apr 18, 2025


Lidl Celebrate McIlroy’s Masters Win with Free Coupon for Customers Named Rory
Lidl Ireland are celebrating Rory McIlroy’s Masters win by offering €50 Lidl Plus coupon for shoppers named Rory McIlroy and €5 Lidl...

Danny Joyce | Editor
Apr 14, 2025


ONE SOLD EVERY 24 SECONDS: Lidl’s Most Exciting Middle-Aisle Launch of the Year Has Arrived
Lidl ’s most exciting middle-aisle product of the year has officially landed in Lidl Ireland stores nationwide, with eager shoppers...

Danny Joyce | Editor
Apr 3, 2025
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