Raising a Toast to Lidl’s Own-Brand Rosé This National Rosé Day

This Saturday, 14th June, Lidl invites wine enthusiasts across Ireland to celebrate National Rosé Day with a selection of exceptional and affordable own-brand Rosé wines. Whether you're planning a summer gathering or seeking the perfect accompaniment to a sunny afternoon al-fresco, Lidl’s curated rosé collection offers something for every palate, starting from just €7.99. 

Leading the collection is Lidl’s Pinot Grigio Blush (€7.99), which outperformed a premium competitor in a recent blind taste test with Irish consumers. Over half (54%) of participants preferred the Lidl option, highlighting that exceptional taste doesn't have to come with a luxury price tag. The results, first unveiled during Lidl’s Vino Sensoria event, reaffirm the leading retailer’s commitment to delivering quality wines at everyday prices. 

According to Richard Bampfield, Lidl’s Master of Wine: 

“Is it proper rosé etiquette to pop a few ice cubes in the glass? Maybe not—but I say do what you like! More and more people are realising that great wine doesn't need a fancy label. Lidl’s rosé collection spans a wide range of styles, and the response has been overwhelmingly positive. From light and crisp to juicy and full of flavour, there’s something for every palate.” 

Discover the Rosé Collection – Each with Its Own Distinct Personality 

Pinot Grigio Blush | Italy| €7.99 

The Laid-Back Romantic 

Pale pink perfection with soft notes of strawberry and melon, this easy-going charmer is bursting with fresh red berries, juicy grapefruit, and a hint of orange zest. Ideal for relaxed lunches and sun-drenched afternoons. 

Gris Pays d’Oc Rosé|France| €7.99 

The Chic Minimalist 

Elegant and understated with a crisp, dry finish, this refined French rosé reveals delicate layers of grapefruit, orange, strawberries, and red currants, with subtle citrus and mineral notes—perfect for effortless entertaining. 

Les Cinq Rameaux Coteaux d’Aix en Provence |France| €9.99 

The Provençal Classic 

With a soft peachy hue and gentle fruit character, this dry rosé brings a whisper of stone fruit and citrus. Though a touch restrained on the palate, it still offers that signature Provence freshness. A smart pick for those seeking the charm of southern France without the splurge. 

A. Chotard, Rosé d'Anjou d'Oc |France | €9.99 

The Bright All-Rounder 

Brimming with vibrant strawberries, raspberries, and red currants, this refreshing and crisp rosé is a true crowd-pleaser. Its lively fruit profile and clean finish make it a versatile companion for fresh salads, grilled vegetables, and all things seafood. 

All bottles are available in Lidl stores across Ireland, while stocks last. 

This National Rosé Day, celebrate with Lidl’s diverse rosé range—where quality meets value. 

Slán go fóill.