Lyre’s Announced as The Official Non Alcoholic Partner of WellFest 2022
Lyre’s, which boasts a range of 14 premium non-alcoholic spirits, as well as a range of 5 Ready-To-Drink cocktails and a sparkling wine alternative, is on a mission to make a positive social impact by enabling consumers to make more mindful choices when it comes to drinking alcohol, without compromising on taste or experience. Speaking about the partnership with WellFest, Jayne O’Keeffe, Vice President of Marketing at Lyre’s said, “We are delighted to partner with WellFest as the Official Non Alcoholic Partner for this year’s festival. At the heart of what we do at Lyre’s, is provide a lifestyle choice that doesn’t impact on social experiences but will benefit overall well-being. It is exciting to be a part of such a positive movement and we can’t wait to share the weekend with like-minded brands and festival-goers.”
Lyre’s extensive collection of alcohol-free sips is also low in sugar, low calorie and vegan friendly so thirsty WellFest goers can make it a Lyre’s, safe in the knowledge that their health and fitness efforts won’t be compromised by a cocktail on the day. Now in it's seventh year, WellFest in association with Gym + Coffee, is Europe’s largest outdoor health, fitness and wellness festival. Attracting up to 10,000 people over the course of the weekend, the event features more than 150 health and wellness experts from Ireland and abroad across over 15 different stages and areas, such as WellFood, WellMind and WellYoga. Speaking about the latest partnership, Katie Ryan, Co-founder of WellFest said, “We’re delighted to partner with Lyre’s for this year’s festival – which is sure to bring something new to the festival for people to experience. Having taken the event online during the pandemic, we are really looking forward to returning to the fields of the Royal Hospital Kilmainham this May – bigger and better than ever before. Nothing beats the buzz of the weekend at WellFest and it’s important for us that we make sure we are putting on the best event possible, with new areas, partners, presenters and surprises for attendees and this year’s event is shaping up to be our best yet.” This year’s festival will take place at the Royal Hospital Kilmainham on 7th and 8th of May 2022. Headliners include health and fitness phenomenon Joe Wicks, aka The Body Coach, and doctor, mental health advocate and former ‘Love Island’ star Dr Alex George. Whether you’re there to get fit or just for fun, gather your friends and join in at the Lyre’s Zone at WellFest 2022. Sample a selection of Lyre’s original cocktails and pre-mixed cans at the fully serviced bar- the perfect place for a pick me up like a refreshing Lyre’s Pink London Spritz to cool down after a workout or an expertly mixed ready-to-drink cocktail like a Lyre’s Amalfi Spritz to take away to your next activity. Tag, share and get in touch with Lyre’s on social media, with exciting competitions being run across the weekend, festival-goers will be in with a chance of winning a range of premium Lyre’s products.
Slán go fóill,