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  • Writer's pictureDanny Joyce | Editor

SEABODY becomes only Irish brand to achieve Positive Luxury Butterfly Mark

SEABODY, a luxury Co. Kerry based wellness and beauty brand has achieved the coveted Positive Luxury Butterfly Mark – the only Irish brand to now hold this certification!

What is Positive Luxury?

Since 2011 Positive Luxury has been accelerating organisations' adaptation to the new climate economy. Organisations that are certified by Positive Luxury receive the Butterfly Mark, a globally respected trust mark – independently verified evidence that they meet the highest standard of sustainability best practices across ESG+: Environmental, Social, Governance and Innovation.

Dr. Helena McMahon, Co-founder of SEABODY said: “As one of the first brands to be accepted into the inaugural Positive Luxury Accelerator program, we're thrilled to be one of the first to complete it and the only Irish brand to now hold this certification. We're honoured to join the ranks of prestigious brands like Tom Ford Beauty, 111Skin, and Anya Hindmarch. Our commitment to measurable environmental, social, and governance practices sets us apart, and we're proud to have a positive impact on nature and society as we grow and innovate in the luxury industry. At SEABODY, we're dedicated to making a difference, and the Butterfly Mark is proof that our efforts are making an impact.”

SEABODY works in collaboration with Nature. Nature is the most amazing and advanced technology on the planet, it provides us with everything we need to survive; food, clean water, shelter and medicine. It is zero waste and in a constant state of upcycling and recycling. It is the most perfectly designed, sustainable and circular system.

At SEABODY, the team have taken cues from nature to develop zero waste processes to create concentrates of the potent and bioactive molecules in Seaweed in their closest to nature form. These concentrates are combined with the highest quality plant-based co-ingredients in highly targeted formulations which look beautiful, are designed for efficacy and deliver a wonderful skin feel and sensory experience.

Visit to see the full range of supplements and beauty products.

To find out more about Positive Luxury see

Slán go fóill.


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