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  • Writer's pictureDanny Joyce | Editor

SMA PRO Follow-on Milk wins GOLD at National Parenting Product Awards

SMA PRO Follow-on-Milk has received a Gold Award at the ninth annual National Product Awards (NPPAs) at a ceremony hosted by Ireland’s specialist parenting publisher and content agency, Zahra.

The NPPAs are Ireland’s first and only independently-verified consumer awards of products and services for young families. Created by Zahra in partnership with Kantar, the NPPAs aim to uncover the most trusted products on today’s market, according to parents.

2022 has been the award’s most competitive year to date, with more than 200 products entered by brands across Ireland and overseas. SMA PRO Follow-on Milk’s win in the highly competitive ‘Best Follow-on Formula’ category is in recognition of the brands robust commitment to research and development in achieving the highest standards in baby nutritional products.

SMA Nutrition have been pioneering research in baby nutrition for over 100 years and have over 70 years breast milk research and have produced the SMA® PRO range of Follow-on and Growing Up Milks, expertly created with nature in mind to support babies’ unique nutritional needs. SMA® PRO Follow-on Milk is tailored for babies from 6 months as part of a varied weaning diet. It is enriched with iron to help support normal cognitive development in baby’s brain. Inspired by research into natures wonderful nutrients SMA® PRO Follow-on Milk also contains 2’FL – the brands latest breakthrough in baby nutrition.

Catherine O’Connor, Senior Brand Manager at Nestlé Nutrition Ireland said: "We are delighted that SMA PRO Follow-on Milk has received gold in the ‘Best Follow-on Formula’ category at this year’s National Product Awards. This win in a highly competitive category and in a year of record-high entries to the awards overall is testament to our commitment to pioneering research and excellence in baby nutrition. This award is particularly special for us as a team, given that it has been voted for by parents, which shows that SMA® PRO Follow-on Milk is not only highly-regarded within the industry, but is also a trusted product among our most important critics; Irish parents and their babies."

IMPORTANT NOTICE: Breast milk is best for babies and breastfeeding should continue for as long as possible.  SMA® PRO Follow-on Milk is for babies over 6 months, as part of a varied weaning diet. Not intended to replace breastfeeding.

Slán go fóill.

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