• Danny Joyce

The National Brown Bread Baking Competition sponsored by Aldi is back for 2021!

Aldi will once again, sponsor The National Brown Bread Baking Competition, in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA).

Do you know someone that has perfected their brown bread baking skills over the past year? Have you made a brilliant brown bread whilst stuck at home over the past few months? If the answer is yes, then this is the competition for you!


The competition will be open to all members of the public (over 18) all entrants will be asked to drop off their freshly baked bread at one of the following Aldi stores on the prescribed date:


WEDNESDAY 4th AUGUST 09:00- 11:00

• Aldi Head Office Naas, Newbridge Road, Naas, Co. Kildare, W91 VE40.

• Aldi Swords, 10 Seatown Rd, Townparks, Swords, Co. Dublin, K67 V2N7.

• Aldi Athlone, Golden Island, Ankers Bower, Athlone Co. Westmeath N37 FC04.


WEDNESDAY 11th August 09:00- 11:00

• Aldi Macroom, Oakwood, Sleveen East, Macroom, Co. Cork, P12 ER89.

• Aldi, Newcastle West, , Co. Limerick, V42 KD35.

• Aldi, Main Street, Gort, Co. Galway, H91 PV44.


WEDNESDAY 18th August 09:00- 11:00

• Aldi New Ross, Marshmeadows, New Ross, Co. Wexford, Y34 NP48.

• Aldi Castlebar, Lannagh Rd, Garryduff, Castlebar, Co. Mayo, F23 TV29.

• Aldi Cavan, Dublin Rd, Tullymongan Upper, Cavan, H91PK29.


All successful entrants will be contacted on 20th of August, to attend the finals, due to take place on the 10th of September in Howth Castle Cookery School, with the winner then announced on the 17th September.


Group Buying Director, John Curtin said, "At Aldi, we are a proud supporter of Irish suppliers and producers, so we are delighted to sponsor The National Brown Bread Baking Competition again this year and to be able to host the competition during these challenging times.

Last years’ winning product ‘Marie’s Brown Bread’ has been a great success, and we want to ensure that Ireland’s best bakers have the opportunity to take part in this fantastic competition again this year. We look forward to sampling Ireland’s best brown bread in the coming weeks and announcing the winner on September 17th in Howth Castle Cookery School.”


NPA Managing Director Anna May McHugh said “The NPA are delighted that the hugely popular National Brown Bread Baking competition is returning this year. Every year the interest grows and the standard is escalating with hundreds of entries from all around the country. Despite having to cancel this year’s Trade Exhibition due to Covid the National Ploughing Competitions will take place from Sept 15th to 17th and plans are in place to build a programme of activities around #Ploughing2021 including digital activations for all to get involved with and the highly anticipated National Brown Bread Baking winner will be announced on the final day. ”


Hilda Roche, President of the ICA said, “The members of the Irish Countrywomen’s Association are very much looking forward to participating in this year’s National Brown Bread Baking Competition. I wish everyone the very best of luck.”


If you think you have the recipe for success, log onto www.aldi.ie/brown-bread-competition or www.ica.ie for information on how to enter, full terms and conditions and competition rules.


The winner’s brown bread will be stocked in all Aldi Stores in Ireland for twelve months and they will receive a grand prize of €15,000.


Slàn go fóill,

Danny