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  • Writer's pictureDanny Joyce | Editor

Time to Bring Back the McVitie's Biscuit Break as 90% of Irish Surveyed Feel Guilty Taking a Break

Revive the Biscuit Break with McVitie's: Your Guilt-Free Excuse for Some ‘Me-Time’

McVitie's is on a mission to bring back the biscuit break, the age-old tradition of taking a moment away from your daily stressors to indulge in a treat.


Us Irish have a knack for feeling guilty whenever we try to enjoy ourselves, even when it's as simple as taking a well-deserved break. In fact, 95% of people surveyed admitted they have gone a full workday without a break... and 9 out of 10 Irish people confessed to making up excuses just to take a breather, be it at home or work. Let's kick that guilt to the curb and embrace the biscuit break as a form of self-care!


McVitie's True Originals are here to rescue you from having to come up with excuses – with a McVitie's biscuit in hand, you've got an all-access pass to enjoy some precious 'me-time' without a single ounce of guilt. Because when it comes to the biscuit break, there is simply no excuse needed.

So, are you ready to hit pause on your hectic day and treat yourself to a McVitie's biscuit? It's the ultimate way to take a break, unwind and add joy to your day. Whether you're a fan of the classic Chocolate Digestives, the irresistibly oaty Hobnobs, the comforting Rich Tea, the chocolatey Penguins, or the tangy Jaffa Cakes, whatever your biscuit of choice it will give the signal to everyone that you are taking some me-time.


So, let's hit that pause button on your day with a McVitie's biscuit!


Slán go fóill.

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