• Danny Joyce

Aldi wins Private Label Retailer of the Year

Aldi Ireland has been named Private Label Retailer of the Year at this year’s Private Label & Contract Manufacturer Awards. The award recognises the success of its premium Aldi Specially Selected range.

As Private Label Retailer of the Year, Aldi is recognised for Specially Selected as the private label offering that delivers value to customers and contributes to the success of the organisation. Developed by BusinessRiver, the Irish Private Label & Contract Manufacturer Awards recognises the best-in-class manufacturers operating in the private label sector in Ireland today and their achievements in competing on the world stage. The Aldi Specially Selected range showcases Aldi’s top-tier product offering across its 148 stores. First introduced in 2005, the range has since expanded to include 200 core products, with an additional 150 seasonal products on offer throughout the year. Longstanding, popular products in the range include Aldi’s Specially Selected Irish Angus steaks, including winning “Best Fillet Steak in the World” at the 2019 World Steak Challenge.

A large number of products from the range have performed strongly at both national and international awards, consistently winning multiple titles at the Irish Quality Food and Drink Awards, the Great Taste Awards and Blas na hÉireann Irish Food Awards in Ireland, as well as accolades internationally. Celebrating the award win, Aldi Group Buying Director, John Curtin said: “This award celebrates 16 years of Specially Selected at Aldi, recognising a product range that embodies the Aldi commitment to premium quality products and exceptional value for money. The range is not only a pillar of our business, but a firm favourite among consumers with great taste".


"Behind Specially Selected is a team of dedicated buyers and suppliers, many of them Irish and longstanding Aldi partners, and with a talent for bringing the standout products to our shelves that Aldi customers have come to know and love. Today’s award recognises their hard work and commitment as part of the Aldi success story. We’re confident that Specially Selected will continue to excite and entice in the years ahead.”


Congratulations to all involved at Aldi Ireland on the well deserved accolade.


Slán go fóill,

Danny